吀栀e One Minute Millionaire: A Marketing Plan 159 Nightingale/ Conant. He maintains a current mailing list of over 100,000 of these satis昀椀ed customers. 吀栀ey are per- fect buyers for this book. In addition to these databases, MVH and RGA have access to hundreds of thousands of additional names from the databases of close associates and partners in other ventures. For example, 377,000 Americans have birthdays each and every day. We have access to this database and will plan a targeted promotion to this list. We intend on using these resources to mount a direct mail campaign for the new book. We feel very con昀椀dent we can generate the sale of at least 50,000 books from our direct mail e昀昀orts. 4. We will generate valuable exposure through news- paper and magazine columns. Every 吀栀ursday, a Chicken Soup for the Soul column (syn- dicated with King Features) appears in over 165 newspa- pers (143 daily and 22 weekly) with a total readership of 17.5 million nationwide. 吀栀is gives enormous exposure to the Chicken Soup series and generates thousands of sales. In addition, Woman’s World weekly magazine (1.5 million readers) runs a syndicated Chicken Soup story. Building on this experience, we intend to launch a nationwide 昀椀nancial column called “吀栀e Millionaire Minute.” 吀栀e tagline will drive people to the One Minute Millionaire website, where people will be encouraged to