160 You Have a Book in You sign up for our free e- newsletter. In addition to building awareness of the book, it will also give us the opportunity to capture email addresses and send interested readers targeted messages about it. 5. We have two very successful websites that will help promote the sale of OMM. We have registered the domain name www.oneminute millionaire.com and will have the site up and running well before the publication of the book. Linked to this new site will be the Chicken Soup for the Soul website (100,000 unique visitors a day plus 875,000 daily email subscribers, with a strategy to increase this number to 5 million in the next 18 months). RGA also maintains a website at www.multiple streamso昀椀ncome.com. It sends out a regular email e- zine currently to 20,000 subscribers. By the end of 2000, the subscriber list will expand to 100,000, and by the end of 2001 the subscriber list will be over 250,000. Using tar- geted marketing, each of these subscribers will be given the opportunity to buy 吀栀e One Minute Millionaire before publication day. 6. We will use the latest Internet marketing techniques to promote OMM. Internet marketing is still in its infancy. Most websites lose money because they don’t understand marketing.