The Power of Social Networking . . . 189 and delivered an application called i- fart. It went viral immediately. It was the silly eighth- grade humor that took hold. It cost 99 cents, and millions wanted to down- load the application immediately to use on their unsus- pecting friends and relatives. I witnessed this 昀椀rsthand within days of its release, and several of us at lunch had a big and memorable laugh. Another powerful social marketing activity is pur- chasing domain names. 吀栀e king of domain names is Marc Ostrofsky, my great friend and writing partner. Marc has created and/or purchased 362,000 domain names. He sold the name biz.com for $7.2 million with a rider in his contract that said if it resold, he would get an additional 10 percent—which he did receive when biz.com resold for $345 million. Marc’s company grosses $50 million annu- ally with blinds.com, and $5 million with cu昀툀inks.com. As I write this, Marc and I are 昀椀nishing a new book ten- tatively titled How to Make Money Starting with No Money. (Remember: make lists of killer titles!) 吀栀ere’s absolutely no limit to what you can accom- plish in our new interconnected world. You’ll be able to sell anyone, anywhere, anytime on your mobjet.com account. You’ll know in hours—even minutes—whether you are addressing the buying needs of your target mar- ket. For writers and book marketers, this is truly the Golden Age of new possibilities.