190 You Have a Book in You Social Networking Has Changed the Game Forever! 吀栀e power of the Internet has fundamentally transformed the way people interact with each other—in everything from 昀椀nding a spouse to booking an airline ticket. If you’re not up to speed with the web technologies we’re going to be discussing, you’re missing the best opportuni- ties that have ever existed for getting your book out into the world. Sign up for them! You have a chance to reach a massive number of people in an incredibly short period of time. So get on board with social networking in a big way. It’s not just worth your time; it’s absolutely essential to your success. 吀栀e best way to go about it is to not overwhelm your- self. In the following sections, I am going to discuss sev- eral di昀昀erent social networking websites. 吀栀e worst thing you could do is sign up for all of them at once. Far better strategy: sign up for one, get to know it, and then when you feel 昀氀uent with it, sign up for another social network- ing opportunity. 吀栀at way, you will also get to know your own personal preferences as well. You might discover you are a Facebook person and not a Twitter person or vice versa. 吀栀e most important thing is to make these sites work for you and not the other way around.