Marketing Your Best Seller 83 name at the top. Tape it to your bathroom mirror so that you look at it every morning, again at noon, before din- ner, and, most importantly, just prior to bed. 吀栀e best time to program your mind is just before going to sleep. Your brain will accept the positive input that you are the number- one author on the New York Times best- seller list, and will work all night long with that information. I will keep repeating the critical importance of program- ming your mind for success. Your book and its market- ing represent a vision you’re going to turn into a reality. It’s a vision that’s going to, both 昀椀guratively and literally, enrich both you and the world. Plan to Write More than One Book When Jack Can昀椀eld and I started talking about writing books together, we de昀椀nitely intended to write than one. How many did we plan? Two or three? Actually, as previ- ously mentioned, we came up with 134 titles. I expect to live to be 127 years old, with options for renewal! 吀栀erefore I keep 昀椀nding new collaborators. Daily I am o昀昀ered juicy potential assignments. I have a long list of what I want to do. What’s amazing to me is how many people ask why I don’t retire. As my friend Willie Nelson suggests, “What does one retire from or to? I love writing, singing, traveling, performing, working on stage with my family. Seeing 140 shows per year. Gol昀椀ng during the day