82 You Have a Book in You I 昀氀ourish.” I expect you to 昀氀ourish and go beyond any- thing that has previously been done. I actually prefer the word vision to the more common term goals. People can have goals for anything. You can set a goal for how much you eat or don’t eat, for how much you sleep, or for how much you spend or earn. But vision is of a higher order. Vision suggests an emotional and spiritual connection. 吀栀at’s what you need for your book: a vision that the book will change many lives, maybe even the entire world. Our vision for Chicken Soup: “Change the whole world, one story at a time.” Many books have changed and continue to change the world. 吀栀ey include Relativity by Albert Einstein; An Essay on Population by 吀栀omas Malthus; 吀栀e Interpreta- tion of Dreams by Sigmund Freud; I Seem to Be a Verb by R. Buckminster Fuller; Huckleberry Finn by Mark Twain; and 吀栀e Alchemist by Paulo Coelho. Does that seem like a tall order? For a writer, it’s much better to aim too high than too low. You’ve got to dramatize your work in your own mind just as you’ve got to dramatize your subject on the page. As we begin this section on marketing, I want you to create of vision of your book at the top of the New York Times best- seller list! 吀栀is is the list bookstores, libraries, and reading clubs use to make their buying decisions. As I’ve already said, it’s a good idea to cut the list out of this Sunday’s New York Times and paste your title and