The Power of Social Networking . . . 235 • Email newsletter. If you have an email newsletter, you can write about Twitter and link to your pro- 昀椀le or put it at the bottom of your template, so that each email has a link to your account. • Presentations. Do you do any public speaking? Why not include your Twitter account on the last slide of your presentation and tell people that they can follow you on Twitter? • Business card. Try including your Twitter handle on your business card. Tony Hsieh of Zappos did this with his card. • Article writing or guest blog posting. Whenever you write an article for a magazine, news website, or guest post on a blog, try to include your Twitter handle in your byline. • Networking on Twitter: By using the @ symbol and either retweeting or communicating with other people, you’ll have some of them responding to you, thus promoting your Twitter account to many of their followers. • Promotional products: Some people take Twit- ter promotion to the next level. Ted Murphy, for example, created custom shirts that can have your Twitter handle. Just like with any social network or blog, the more peo- ple who follow you, the easier it is to grow your already