234 You Have a Book in You Establish a Twitter Marketing Plan by Dan Schawbel Just like with any other website or blog, just because you build it doesn’t necessarily mean people will come. You should have a marketing plan in place to acquire new fol- lowers. Elements of a Twitter Marketing Plan • Email signature. You probably already place your blog or website URL and contact information in your email signature, so why not add your Twitter handle? It’s free promotion, and every email you send can turn into a new follower. • Personal or corporate website. If you already have a website for you and/or your company, then you have a platform on which you can promote your Twitter address to people who will probably be interested in following you. • Blog home page and posts. Your blog is a great place to promote your Twitter account because most people who read blogs know what Twitter is. You should take a two- pronged approach. First, put your Twitter address in one of your sidebars, and second, promote it discreetly in posts every once in a while.