The Power of Social Networking . . . 233 o昀昀ering similar products to those o昀昀ered by your site. 吀栀is will make your website popular amongst potential visitors. Write and post articles with links to your web- site to online journals (like e- zines) where people browse to get knowledge on a variety of products. 吀栀ese links should in turn direct the visitors back to more information. Journals that are accessed by thousands of people will increase the chances of making people aware of your site and the products that are o昀昀ered. Sites should be friendly and attractive. As a matter of fact, the best sites are designed for the user. You can achieve this by allowing the user to contrib- ute ideas for what they may want from the site. 吀栀e site should ensure quality. 吀栀is may include search options or contacts for more information. Whenever the visitor gives his or her views or suggestions, take them as part of the backbone of your site’s perfor- mance and potential. 吀栀is drives you to update the site to ensure the tra昀케c is free and e昀케cient. 吀栀e user will develop a sense of ownership and loyalty to the site. Here’s a good summary of what you need to know about Twitter. Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success.