Marketing Your Best Seller 125 ally your business card.” So you can give away your book at a free event just as a gift. 吀栀en you should also o昀昀er a weeklong retreat, a weekend seminar, or even a twelve- week telecourse (which you can teach while sitting on your couch in your pajamas!). Whatever freebie you choose, there is good money in events that can give you exposure for yourself and your book. Getting up on a stage—any stage—means you are an expert in your 昀椀eld. 吀栀e master of giving away free books to get audience and make millions and millions is Dean Graziosi. Dean is a serial entrepreneur, infomercial king, and author of many books like Secrets of the Millionaires. I did a very successful and vastly pro昀椀table infomercial with Dean, so I know he is a talented and renowned visionary. Most recently, his mastermind creatively partnered with Tony Robbins and entrepreneur Russell Brunson created the KBB (Knowledge Broker Blueprint) and sold the most product ever sold at one time in our industry to prove impact. 吀栀ey made the most outrageous o昀昀er ever and, it is reported, took in $42 million in a weekend, it is reported online. It took over a year and the creativity of many superstars in our industry to bring this to fruition. Purportedly, they will be repeating their event. 吀栀is example proves what I am suggesting above. Creativity, innovation, branding, and big- name messen- gers can make a relatively instant impact. You can view