Marketing Your Best Seller 71 exposure on the largest possible scale: that’s the other 90 percent. 吀栀ere is a lot of noise—competition to be heard—in today’s marketplace. It is said that over a million books a year in America are published, thanks largely to desk- top publishing. YOU alone are responsible for being heard above the din and getting everyone to want to buy your book now. When you meet people and they ask, “What do you do for a living?” proudly answer, “I am in the process of becoming a best- selling author.” Tell them enthusiasti- cally about your book. If the conversation warms up, ask if they can help you out. For example, inquire if they can send a note, text, or email (which you’ve already written and have with you) to friends. Ask if they know anyone in media that can help you secure a radio, television, news- paper, or online interview. O昀昀er to talk to their group, company, podcast, social media or organization output. Live, breathe, dream, think, and act with the knowl- edge that you are completely dedicated to making your baby a best seller. Mention your book often during the day. Not every ten seconds, but as often as seems appropriate. Have a physical copy with you. Be ready to give it away. One time I was changing planes in Salt Lake City, Utah, and bumped into one of the authors who inspired me to be a relentless book marketer. It was Dr. Wayne