72 You Have a Book in You Dyer, best known for the book Your Erroneous Zones (I used to help him carry and sell copies at his talks in metropolitan New York). Wayne, true to form, had his latest book in his backpack and said, “Mark, here’s a gift of my newest book. Let me sign it for you and your fam- ily members. If you like it, and I know you will, please encourage everyone to get a copy.” Be eager to send your book out into the world. Do this both with friends and with people you’ve just met. Don’t feel you have to ask for money, because very often the recipients of your book will want to pay for it. By all means, don’t hesitate to accept that payment! 吀栀is is your profession now. You’re doing it as a business, not as a hobby. Book pro昀椀ts (called royalties) are better than a salary. Once your book has momentum, you can receive endless payments. 吀栀ink about L. Frank Baum, author of the clas- sic Wizard of Oz books. His estate gets over $100 million annually in royalties on the Halloween costumes that sell every year, according to his estate attorney, who was mine for a while. Remember, a book is a business. We will talk about this at length. Of course, the real opportunities begin when you actually get up in front of a group or do a media outreach focusing on your book. We’ll be talking more about how to make that happen throughout part 2.