Write a GREAT Book! 47 spontaneously asked to write more. Editors, agents, pub- lishers, and companies will ask, “What have you got for a title?” and you will say, “吀栀is, this, and this!” Set a goal for yourself of writing at least one title each and every day for the rest of your life. Soon you will have a feel for what will sell and become a hand- along book. 吀栀at’s industry jargon for a book that everyone promotes, like 吀栀e Da Vinci Code by Dan Brown, which has sold over 50 million copies and has been made into a Ron Howard 昀椀lm. Soon you will be able to tell when you have a title destined to become a big, best- selling winner. Rodale Press sends out direct mail pieces with twenty di昀昀erent titles of upcoming books to their target market. 吀栀ey send the book to all buyers with a note that essen- tially says: “吀栀is is the book you ordered, and we hope you are happy with it. 吀栀e marketplace suggested to us that this is the preferred title.” 吀栀ey go with whatever title has the most traction. Jack Can昀椀eld and I began our Chicken Soup project with several working titles. In fact, one night we sat in my Jacuzzi and wrote 139 titles that we wanted to write someday—but no title matched the product and system that we had zealously created. We ultimately tried a process that had been used by Napoleon Hill to come up with 吀栀ink and Grow Rich: You close your eyes, and behind your closed eyelids, you tip your eyes up at a forty- 昀椀ve- degree angle. 吀栀en you say,