48 You Have a Book in You “Mega- best- selling title, mega- best- selling title, mega- best- selling title.” You should do this four hundred times in a row just before going to sleep. Give yourself a thought command telling you that you will wake up at a predeter- mined time, say 4 a.m., with your title. It worked for us, it worked for Dr. Hill, and it can work for you. When doing this, remember to have pen and paper or a recording device next to the bed. Why? 吀栀e famous comedian Red Skelton told me that he had a complete vision for a play in the middle of the night and was cer- tain that he wrote it down. When he woke in the morn- ing, he could not remember anything from the play—the story, the plotline, or even a word—but he knew it was brilliant. He looked at his notepad and, to his utter and absolute dismay, it said, “Write play.” A title is the open sesame to a great best seller. It takes only a little time and e昀昀ort to indulge in this process, and the payo昀昀 can be enormous. On the night we agreed to do our autosuggestion pro- gramming, Jack woke at 4:00 a.m. with the title Chicken Soup for the Soul. He called me and woke up my then wife. She said, “吀栀is had better be good.” Well, it was good. 吀栀at’s how the title came about. You might want to try the thought command method for yourself, or any other means you can think of. But no matter what, you’ve got to have a great title.