162 You Have a Book in You to recommend certain books. One of the books he will recommend will be 吀栀e One Minute Millionaire. It is a perfect book because the sales force is composed primar- ily of women, who are a prime target for this message of hope and inspiration. RGA is a top spokesperson with USANA, Inc., a rap- idly growing worldwide network of 200,000 distributors of vitamin and skincare products. Because of his high visibility, he has the same unique advantage as MVH— except in a di昀昀erent company. 吀栀e One Minute Millionaire will be a hot seller among this database of motivation- hungry salespeople. We feel that we can conservatively generate the sale of 20,000 books through these two companies. We can orchestrate the sales of these books to happen during a speci昀椀c week in the launch of OMM so that the sales give maximum leverage for the best seller lists. 8. We will launch targeted promotional activities for this book. Both MVH and RGA are masters at promotion. In promoting Chicken Soup for the Soul, MVH was involved in dozens of major promotional activities. To name a few of the most exciting: • Covers of the Chicken Soup books were a昀케xed to 50 million cartons of Diet Coke for 6 months. Inside the cartons were free samplers of stories