吀栀e One Minute Millionaire: A Marketing Plan 163 from Chicken Soup for the Couple’s Soul, which has now sold over a million copies. • Feed LA on Turkey Day: Chicken Soup authors helped feed real chicken soup to 10,000 homeless people at the Union Rescue Mission in Los Angeles during 吀栀anksgiving. • IAMS pet food bought tens of thousands of Chicken Soup books to help promote Chicken Soup for the Pet Lover’s Soul. 吀栀ey spent $2 million on the promotion, which drove the book to number 1 in one week. • 吀栀e Red Cross gave free samples of Chicken Soup booklets to 1.5 million volunteer blood donors. 吀栀is generated massive positive publicity. 吀栀is helped sell over 3 million copies of Chicken Soup III. • Campbell’s Soup placed Chicken Soup for the Soul stories on 600 million cans of chicken soup. • PAX TV airs Chicken Soup for the Soul every Tues- day and Sunday nights nationwide. • 吀栀e world’s largest book signing in history occurred with Chicken Soup for the Kid’s Soul on September 19, 1998. Book signings were simultaneously held in 129 cities in 29 states. 吀栀is helped push the sale to 1.9 million books and several appearances at the number 1 spot. Because of these and many other activities, the authors of Chicken Soup were listed in the Guinness Book of World