164 You Have a Book in You Records as having the most titles on the New York Times best- seller list simultaneously. On May 24, 1998, there were a total of seven Chicken Soup books on the list! Robert Allen is also no stranger to promotion. In promoting his 昀椀rst book, Nothing Down, he con- vinced Simon & Schuster to run full- page ads in major newspapers with the daring headline: “Send me to any city. Take away my wallet. Give me $100 for living expenses, and in 72 hours, I’ll buy an excel- lent piece of real estate using none of my own money.” 吀栀e ad was enormously successful. It attracted the attention of the Los Angeles Times, who challenged him to live up to his claim. 吀栀ey 昀氀ew him to San Francisco, where, with a reporter by his side, he proceeded to buy six properties worth more than $500,000—in just 57 hours. 吀栀e front page of the LA Times business section read: “Buying Home without Cash: Investor Accepts Times Challenge and Wins.” 吀栀e article was picked up by dozens of newspapers nationwide, generating instant attention and credibility and driving the book to the top of the best- seller lists. Two years later, RGA followed up with an equally impressive challenge: “Send me to any unemployment line, let me select some- one who is out of work and discouraged. In two days, I’ll