吀栀e One Minute Millionaire: A Marketing Plan 165 teach him the secrets of wealth, and in ninety days, he’ll be back on his feet with $5,000 cash in the bank, never to set foot in an unemployment line again.” Once again, RGA delivered. He selected Mary Bonen- berger, an unemployed housewife from St. Louis, Mis- souri (the “Show Me” State). Within ninety days, Mary had earned $5,000 cash and went on to buy several mil- lion dollars’ worth of real estate. To celebrate, Robert took her on Good Morning America with him, generating even more publicity. 吀栀e story was carried in many national newspapers, with an obvious impact on book sales. RGA has also ful昀椀lled challenges made by the tele- vision media. Regis Philbin challenged to come on his show, pick someone from the audience at random, teach them for 90 days, and prove that they could make some serious money in a short period of time. He selected Pat Watson, from Brooklyn. Pat was an African- American woman working as a part- time schoolteacher. Her hus- band was a garbage collector. Under RGA’s tutelage, she was able to make $20,000 in just 90 days and returned on the show to report her results. 吀栀e audience was electri- 昀椀ed. Regis loved it. His producer loved it. His audience loved it. On a similar show in San Francisco, the woman RGA picked from the studio audience made $50,000 in ninety days.