166 You Have a Book in You Because of this and other promotions, Publishers Weekly listed Nothing Down as the number 11 hardcover non昀椀ction best seller for the entire decade of the 1980s. For 吀栀e One Minute Millionaire, we propose to organize similar PR exposure—starting with the release of thou- sands of butter昀氀ies on the day is book is launched. Why butter昀氀ies? You’ll have to read the book to 昀椀nd out. 9. We will launch radio and TV syndicated spots before the book appears. Under the theme of 吀栀e Millionaire Minute, the authors will produce one- minute segments for radio and TV on topics such as: • How to make $1 million on as little as a dollar a day. • How to think like a millionaire. • How to buy your next home for 10–20 percent below market. • Time is money: why disorganized people can’t get rich. • Your child, the future millionaire. • And other timely 昀椀nancial topics. 吀栀e tagline will encourage people to visit the OneMinute Millionaire.com website to learn more about 昀椀nancial success. Each visitor will enter their email address and will receive noti昀椀cation about 吀栀e One Min- ute Millionaire book.