吀栀e One Minute Millionaire: A Marketing Plan 167 10. 吀栀e authors will be available for a major media tour to promote the book. 吀栀e media track record of MVH and RGA is impressive. 吀栀ey have been on virtually every major talk show and thousands of minor ones—some several times. We propose the hiring of a major outside 昀椀rm such as Arielle Ford (who handles Deepak Chopra) to handle the PR for this book. One idea would be to pick the top local talk shows in our top 20 markets and agree to do Money Makeovers—a series of dramatic before/after demonstra- tions of the e昀昀ects of implementing 吀栀e One Minute Mil- lionaire in the lives of individuals. Most Americans—including talk show hosts—are hopelessly muddled and confused when it comes to han- dling their money. 吀栀ey will welcome information that clears up the muddle and shows them how they can quickly achieve 昀椀nancial peace of mind. MVH and RGA can split up to do twice as many PR appearances in the same time. Here’s a typical opening tease for a local talk show with RGA: In the eighties and nineties, he showed America how to make big money in real estate, and there are thou- sands of millionaires nationwide to prove it. Now he’s back with a revolutionary new program he calls the One Minute Millionaire. Our guest is Robert Allen, and when Robert Allen talks, it’s not just talk. He