168 You Have a Book in You delivers. Today three lucky members of our studio audience will be selected to have a Money Makeover with Robert Allen personally to prove that anyone can gain control of their 昀椀nances in 24 hours or less and be on their way to 昀椀nancial security in 21 days— maybe even a millionaire in less than a year. Please welcome Mr. Robert Allen. What’s nice about the Money Makeover idea is that it automatically builds in a second appearance on the same show—perfect for building momentum. In addition to media events, both MVH and RGA will conduct seminars in each targeted city. 吀栀ese live semi- nars, coupled with live local media, can be very e昀昀ective in driving book sales in local markets. RGA recently com- pleted a 22- city PR tour for Multiple Streams of Income. In each city, he spoke to 2 audiences per day at free seminars. 吀栀e seminars were 昀椀lled by a targeted direct mail campaign to 600,000 people, which announced the release of the book and o昀昀ered a free seminar. At each of these free seminars, a local bookstore was invited to sell books to audience members. In six of the top book mar- kets, RGA spoke at the Learning Annex. Did this overall strategy work? Multiple Streams of Income launched on April 6 and hit the New York Times business best- seller list 昀椀ve weeks later. It has sold almost 100,000 copies and rising.