吀栀e One Minute Millionaire: A Marketing Plan 169 A similar strategy will be employed in the launching of 吀栀e One Minute Millionaire. 11. We will be launching the OMM Investment Game. Cardinal Industries developed and published a Chicken Soup for the Soul game. It became the fourteenth best- selling game of 1999. With the help of Cardinal Industries once again, we plan on developing a money- themed game based on the OMM book. Robert Kiyosaki, of Rich Dad Poor Dad, has also used this approach with great success. We are also considering an investment challenge similar to the popular USA Today investment game 吀栀e Investment Challenge. Readers are invited to select an imaginary $100,000 portfolio of stocks and mutual funds. 吀栀e best- performing portfolio in six months wins the top prize, such as a vacation for two in Europe. 吀栀is is a natural idea for 吀栀e One Minute Millionaire. Readers will have the opportunity to win prizes by using One Minute Millionaire strategies. 12. We will get dozens of in昀氀uential, high- pro昀椀le peo- ple to endorse OMM. 13. We will arrange for selected sponsors to donate valuable prizes to be awarded to readers. In addition to valuable prizes, some lucky reader could even win $1 million (over twenty years) just for reading OMM