170 You Have a Book in You and answering a few simple questions. 吀栀e 昀椀nal prize will be determined by the number of sales, with a maximum prize of $1 million awarded to one incredibly lucky reader. All of this, of course, must be orchestrated carefully to create excitement without losing respectability and legit- imacy—in the same way that Reader’s Digest does it. 14. We will arrange for sponsors to give valuable cou- pons for discounts worth up to $10,000 for various products and services. We want the decision to buy OMM to be a no- brainer. Readers will be o昀昀ered a secret pass code o昀昀ering access to valuable discount o昀昀ers on the OMM website. We see $10,000 worth of money- saving coupons hon- ored by dozens of national companies like Hertz, Procter & Gamble, Century 21, Sears, Fidelity Investments, and Merrill Lynch. 吀栀ere could even be a One Minute Millionaire card giving the bearer instant discounts at participating retailers. Hollywood includes these kinds of tie- ins every time they make a movie. Why not do it with a book? 15. We will create valuable exposure for OMM by tie- ins with major charities. A portion of the proceeds from the sale of OMM directly goes to promotional partners and charities. Because they