吀栀e One Minute Millionaire: A Marketing Plan 171 directly bene昀椀t from the success of the book, they are motivated to promote it to their constituencies. 吀栀e goal is to raise $10 million for charity from the sale of OMM: $1 from each book goes to charity = $10 million. 16. We will run full- page ads in dozens of magazines. We envision dozens of national magazines carrying full- page ads promoting “吀栀e One Minute Millionaire” sem- inar. Prominent in the ads will be the announcement about the book. We have already made arrangements with Millionaire Magazine for such a promotion. 吀栀is results in thousands of sales of the OMM book. 17. We will drop millions of pieces of direct mail. 吀栀e OMM seminar will also be promoted though millions of pieces of targeted direct mail. Each piece will include an announcement about the book. 吀栀is will result in thousands of additional sales. 18. We will announce the forthcoming book in all of our ongoing business activities, business cards, statio- nery, direct mailings, websites, speeches, brochures, audio programs, and newsletters.