Marketing Your Best Seller 115 吀栀ink about Volvo for a moment. 吀栀at’s a very pop- ular brand of car. What do you think of when you hear Volvo? Probably safety. 吀栀at is how they have branded themselves. Consider the Nike swoosh symbol, or even the Italian 昀氀ag, which is just three colors side by side; green, white, and red. 吀栀ese are all examples of branding. As you get your website and your book cover put together, write down three words that express the feeling and the experience you want to convey. 吀栀ose words will become your brand. Jack and I have been very successful with our Chicken Soup brand. People know that when they pick up one of our books, they are going to feel inspired and connected. Our books are immediately and easily distinguishable from every other book out there. Make no mistake: there is a power in a brand that commands. If you want your book to stand out, check the video available on my web- site called Building a Brand 吀栀at Commands. Read 1001 Ways to Market Your Book by John Kremer 吀栀is book is the bible of creative book marketing. It is composed of quick chapters that o昀昀er easy- to- do, a昀昀ord- able, and actionable items that you can implement today. Now in its sixth edition, 1001 Ways to Market Your Book includes nearly seven hundred pages of helpful