116 You Have a Book in You advice and practical tips. I’ve had John speak at my Mega Book Marketing events, and usually 100 percent of the attendees buy his book. 1001 Ways to Market Your Book covers selling to schools and libraries (libraries buy almost $2 billion in books every year), how to promote your book on the radio, how to get your book on best- seller lists, how to maximize subsidiary rights as an income stream, and several creative methods for getting people interested in your book online. When you buy this book, don’t feel overwhelmed by the page count. Decide to read ten pages each morning to inspire you for the book business. Make notes on ideas that stand out to you, and put them into action. 吀栀ere are so many available options that you really cannot go wrong with any one idea. If one doesn’t work, simply move on to the next. Part of being an author is discovering who you are in the midst of your work. You might 昀椀nd out you really enjoy talking on morning radio shows because you can do it while sitting in bed and sipping a mug of hot co昀昀ee. Or you’ll discover you are a champion at marketing your book online, or perhaps it is promoting your book in per- son at live events that really turns you on. Whatever your preference turns out to be, make your business work for you rather working for your business.