Marketing Your Best Seller 99 working websites, social bookmarking websites, blogs, and microblogging updates, as well as any other type of RSS/Atom feed. I strongly suggest that you write a couple of free articles about your topic for sites, because the web will repurpose these articles, or in other words, spread them around to various websites that need more information on your topic as 昀椀ller. 吀栀is will start to establish you as an expert in the eyes of your readers and of Google. In terms of Internet validation for the search engines, it is actually more important that other peo- ple link to you than you link to other people, so when you create content of value—that is, it’s funny, educa- tional, interesting, or inspiring—people will start to cre- ate links to your website and your blog, and the word will get around. On YouTube, a video can go from zero to millions of views overnight. It’s just a matter of creating something that’s interesting and meaningful to as many viewers as possible. I also encourage you to connect your topic to topics in the media that get buzz. Mentioning celebrities, major events in history, and famous works of art, literature, and music tends to draw more people your way, which is especially useful if your topic is obscure. In all of your blog entries, provide resource links to two external sites. For example, if you wrote a book about how to reduce debt, you don’t want to have three links