98 You Have a Book in You blank. 吀栀ese are called P.I. (per inquiry) ads. You pay a percentage of your book’s sale price—10 to 50 percent, depending on your negotiation abilities—to the maga- zine, and you ful昀椀ll the book order. 吀栀is possibility is not advertised and is not common knowledge, so befriend the head of advertising sales or a magazine editor—and voilà, you can discover the possibilities for deals. 吀栀ere are people who specialize in P.I. advertising. Now that you know what you’re looking for, you can 昀椀nd them. 吀栀e spiritual law is, “Seek and you will 昀椀nd.” Content Is King and Distribution Is Queen! On the Internet, there are many ways to spread the word about who you are and your area of expertise. You want to maximize all those opportunities. You’ll be surprised how fast this can happen, with just a bit of e昀昀ort on your part to get the ball rolling. If you’re successful with your podcast, blog, or vlog, if you provide value to people on a consistent basis so that they keep coming back, your content will automatically start to spread to other locations on the web. It’ll be dis- cussed on Twitter, talked about on Facebook, and maybe 昀椀lmed for YouTube. We’ll discuss this further in part 3. 吀栀ere are a couple other ways to get the word out. You can use Friend Feed—a feed aggregator that con- solidates the updates from social media and social net-