Marketing Your Best Seller 97 to combine the East and the West’s life underwriters from around the world and cooperate in a major way. 吀栀ey have asked me to write the book that my wife titled, Sell Like the Greats! It will be a joy again to interview and write about the giants in the profession. It is one of my next big tasks. Insurance creates wealth with a few drops of ink and a piece of paper called a life contract. It has created billions of new dollars with well- packaged ideas. I have learned from industry giant John Savage that there are four wheels to 昀椀nancial freedom: earnings, savings, investments, and life insurance. It will be a joy to create and write this book. Use Remnant Space Ads Print advertising can be expensive, but there’s a great way to get started with virtually no front- end cost. Magazines depend on advertising to survive. If there aren’t enough ads, there’s no publication. It’s that simple. So let’s say there’s a magazine that’s 200 pages long. Each issue has to have at least 100 pages of advertising. But suppose they don’t sell 100 pages of advertising in a given month. 吀栀at de昀椀nitely happens, and for you it can be an excellent opportunity. You can create a remnant space ad, which is simply an ad that 昀椀lls up the space that would otherwise be