A1!1B PART FOUR C4$4D 吀栀e One Minute Millionaire: A Marketing Plan ere is the marketing plan Robert Allen and I Hdeveloped for our very successful book, 吀栀e One Minute Millionaire. In writing this plan, we were very aware that great things begin with great goals. We said to ourselves, “Let’s begin with the end in mind.” Marketing Plan for 吀栀e One Minute Millionaire A major new blockbuster by New York Times number 1 best- selling authors Mark Victor Hansen (MVH) and Robert G. Allen (RGA).