156 You Have a Book in You Publishing Objectives 1. 吀栀e One Minute Millionaire (OMM) is the 昀椀rst book in history to become a New York Times number 1 best seller simultaneously on the 昀椀ction and non- 昀椀ction lists. 2. 吀栀 e One Minute Millionaire has prepaid orders for 1 million hardcover copies before publication date. 3. 吀栀 e One Minute Millionaire sells 10 million books in the 昀椀rst 36 months. 4. 吀栀 e One Minute Millionaire helps raise $10 million for related charities and causes. Action Plan for 吀栀e One Minute Millionaire For a book to be hugely successful, it needs the right title at the right time and must be backed by an inge- nious and coordinated marketing and promotional strategy. We’re sure that you, as a publisher with a siz- able investment in this book, want to know how we, the authors, will support and enhance the sale of this book. Following you will 昀椀nd our 28- point marketing plan to reach the audacious goals we have listed at the top of this page.