吀栀e One Minute Millionaire: A Marketing Plan 157 1. We understand the importance of aggressive mar- keting and promotion. Most authors have no idea how to sell books. 吀栀ey leave the marketing and selling up to the publisher, cross their 昀椀ngers, and hope that the book catches on. Neither of us is that kind of author! We realize that the author and the publisher have to work together as a powerful team with an aggressive plan to create maximum exposure for the book. Our pre- vious best sellers did not happen by accident. Neither will this one. 2. As active public speakers, we will introduce OMM to our audiences. For the past twenty years, both MVH and RGA have spo- ken at least 5 times a month to various audiences world- wide. We estimate that before OMM’s publication date, we will have collectively spoken to at least 150,000–200,000 people in live audiences. Each person will be encouraged to purchase the book for gifts, holidays, and special occa- sions. We’ll either give them special discount coupons or presell the book on the spot. We believe that we can deliver a minimum of 25,000 advance paid orders for the book just from this vehicle alone. Why are we so con昀椀dent? Because we’ve already done it. With the release of volume 1 of Chicken Soup for the