The Power of Social Networking . . . 231 Can昀椀eld and me over the course of a week. It was intense and exciting. 吀栀e resulting article was only six para- graphs long (with several excellent photos), but it took our newest book, A 吀栀ird Serving of Chicken Soup for the Soul, to number 1 on the New York Times best- seller list. YouTube viewers can subscribe to your all videos, something you de昀椀nitely want. Remember I talked ear- lier about avoiding stagnant content? YouTube is a prime example. If you get subscribers but quit posting videos, you will disappoint them and lose momentum. Make it a goal to post one video a month. In closing, perfectionism is not your friend on You- Tube. In fact, the more organic a video is—with mistakes and all—the more authentic it feels and the more people will relate to it. Some of the most viewed videos on You- Tube have never been edited! 吀栀is is a useful article on a very basic issue in Internet marketing. How to Generate Free Tra昀케c to Your Site by Rick Dearr Often business owners do not have pro昀椀cient poli- cies for attracting more people to their web pages, so they instead give these tasks to webmasters and developers, who, if they do it, for the most part do