230 You Have a Book in You 吀栀en log onto YouTube, create an account for yourself, and upload the video. Make sure your computer is con- nected to a power source, because uploading it can take a while. You can also customize your channel, adding per- sonal information and including your website and blog URLs. You want it to feel inviting to the kind of people who will be your customers. Once your video is up, send an email to your list, or post it in your newsletter. You can also add a YouTube video share link to your Facebook page and include it there too. Once your video is up on YouTube, how can you get people to watch it? Hunt around for other videos that are along the lines of your topic, looking speci昀椀cally for the videos that get the most views. 吀栀en create a video response to the most popular clips. Ideally, 昀椀nd a clip that has lots of views with no video responses. It’s not a guar- antee, but it will help to maximize your exposure. When Arielle Ford was publicist for Deepak Chopra, Wayne Dyer, and many other notables, we had a great thing happen. Dr. Chopra could not make it back in time from India for a feature article in People magazine. Ari- elle called me and asked if I could erase my schedule and devote a week of my life to this article. I immediately accepted, since People had a weekly circulation of more than 20 million readers. Johnny Dodd interviewed Jack

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