The Power of Social Networking . . . 229 rotoscoped the video (which is a fancy way of saying he drew over the video frame by frame to create an artistic rendering) and had his dad add some folksy background music. YouTube loved his creativity and featured his video on its front page. 吀栀en a company in Japan saw it and hired Ben to work for them. He wasn’t even out of college at the time! Another big success is “Dear Leafs, I’m Breaking Up with You.” In this clip a disgruntled fan creates a mock break- up scenario with a Canadian hockey team, the Toronto Maple Leafs. 吀栀e video, 昀椀lmed in his kitchen, quickly got more than 50,000 views. 吀栀e video was fea- tured in USA Today, and the creator became an immedi- ate Internet celebrity. Most people have never heard of Marina Orlova. But several hundred thousand people have subscribed to her ever- popular YouTube channel “Hot for Words.” She is a linguist who uses a sexy approach to teaching her users about words, and she is very popular because of it. Here’s how it works. You shoot a video. You upload that video onto your computer. Once it is on your com- puter, you open one of the video editing programs for either the Mac or PC platforms. You can edit the video if you like, or you can keep it simple and just export it to the web. If you edit it, you can add titles, music, graphics, and anything else that inspires you. Videos should be under eight minutes long, and not bigger than ten megabytes.