The Power of Social Networking . . . 227 or a similar word- processing program and then copy and paste it into your LinkedIn pro昀椀le. YouTube YouTube accounts for most of the tra昀케c on the Internet. Did you catch that? YouTube accounts for most of the tra昀케c on the Internet. 吀栀at means if you are looking for visibility, this is your 昀椀rst stop. It has never been easier or faster to create an account and start uploading videos to YouTube to get yourself seen and known online by millions of people. You can pick up very inexpensive video cameras, like the Flip camera, that are designed just for web video broadcasting, and in a matter of hours have your 昀椀rst video up and running. Authenticity attracts people. Talking heads, not so much. But if your cat is weird, or you own a dancing pet bird, or you have just choreographed a wildly creative three- minute routine with a 昀椀ve- year- old and a monkey, you could be famous in a matter of hours. YouTube can be challenging to monetize. 吀栀e latest trend is for authors to create a book trailer, which is basi- cally a movie trailer for your book. A book trailer gets people excited about what you have written by seeing it dramatically presented. You can also record yourself speaking in front of live audiences, which always helps to get you recognized as an expert.