Your Trail Map
To selling real state in whistler
YOUR TRAIL MAP TO SELLING REAL ESTATE IN WHISTLER Personal Real Estate Corporation
SHAUNA O'CALLAGHAN Thank you for considering me to list your home. Why should you hire me? I sell properties closer to the asking price and in less time than the top agent at my competitors. My results You will 昀椀nd from my listing presentation that my goal is to create a bene昀椀t my clients. strategic marketing plan for your property so you can achieve top dollar for your property. From the moment we meet, my goal is to help you achieve your objectives, whether that means getting top dollar for your property, Prior to working in real estate, I worked for the Four Seasons 昀椀nding you the perfect Whistler property or helping you assess Hotels and Resorts as Director of Sales. In this role, I learned the art your next smart investment. of selling, marketing, and the importance of providing meticulous service that gets results. This is the foundation upon which I have As a certi昀椀ed home marketing specialist and professional built my real estate business in Whistler. negotiator, I have dealt with some of Whistler’s most expensive and exclusive properties and exclusive buyers (including some Twenty-昀椀ve years ago I moved to Whistler with my family and of Whistler’s celebrity residents). Privacy and con昀椀dentiality are opened the Bearfoot Bistro. The Bearfoot brought world class paramount to me, and that is why I o昀昀er a boutique approach to dining to Whistler and through it, I met many friends and future real estate. clients. This network, as well as my association with Macdonald Realty and our a昀케liation with Luxury Portfolio International, allows me to open doors for my clients to get their homes sold and present Kindly, Shauna their properties at the highest level. As a property marketing specialist, I o昀昀er boutique real estate service - meaning that I never take on more than ten listings at a time. This ensures that while your property is listed with me, I am devoted and spend my time wisely with proven marketing strategies to 昀椀nd the right buyer for your property.
WELCOME
“I highly recommend Shauna. She has “Shauna is amazing! Organized and caring, “Very friendly and fun to work with. represented me numerous times, both as a every detail is looked after. In our last Listened to our needs very well and delivered purchaser and vendor, for over 昀椀fteen years. transaction Shauna worked hard to secure a beyond expectations!” In each case she has helped me achieve the backup o昀昀er which is very nice to have. We are E Zargaran best possible outcome in the shortest possible always very con昀椀dent having Shauna as our time, providing me with help, advice and great Realtor®. We highly recommend her to anyone “Shauna recently helped me with the purchase expertise. interested in Whistler Real Estate.” of a Phase II property in Whistler. She is C Black knowledgeable, responsive, and a pleasure to She knows the market so well that in my work with! most recent sale she advised me to list at a “We love Shauna! She helped us 昀椀nd our dream considerably higher price than I had expected. vacation home and was very patient with us She goes above and beyond. Really. I was not Less than ten days from listing, as she had throughout the process. When something (not able to travel to the property and she went and predicted, she had an o昀昀er above even that having to do with Shauna at all) went slightly 昀椀lmed the unit so I could see prior to purchase, price which I accepted and which led to a sale awry, Shauna went out of her way to ameliorate she answered my numerous phone calls and within a month. the situation. She is a Realtor® who goes above texts at all hours of the day, and I strongly and beyond and she knows Whistler inside believe that her experience and knowledge I have always found her precise, clear and and out.” was instrumental in our success in bidding for extremely e昀케cient as well as very personable S Gershony this property. and easy to work with. “Shauna did an amazing job. We met her by Even after we had the winning bid, she If you are looking for a Realtor® in Whistler I a chance referral a few months ago. Shauna continued to help with answering questions, would wholeheartedly advocate Shauna worked tirelessly to get us into the perfect spot. communicating with the property, and even O’Callaghan.” She is great on the phone and on email. She sent me a congratulatory message on close J Finn was able to get information and detail that we date. She truly cares about her clients. could never have been able to get without her. “Shauna is so professional and trustworthy. Her local knowledge of the neighbourhoods She is a gem and I would recommend her Highly Recommend for any buyer or seller in was key. She was always able to get us access highly.” the Whistler area. Demanding market value to the places we wanted to see and went L Aird and ensuring all details are considered as a above and beyond to make things happen. We selling agent, Shauna has the knowledge that are so excited to take possession of our new is found by a local Realtor® that understands place tomorrow and that we will able to count the unique quirks of this market. Thank you Shauna not just as a fantastic Realtor® but now for making this an easy, enjoyable experience! as a neighbour and new friend!” You rock!” C Hegarty S Klassen What my clients say
“We have used Shauna four times and have “I cannot recommend Shauna O’Callaghan “When we selected Shauna O’Callghan to loved her fantastic service each and every enough! Shauna has represented us as sellers sell our home, we made the best possible time! Three times we sold properties and once (one time), renters (one time) and buyers choice. Shauna is professional, creative and we purchased a property with Shauna. She (4 times) of property in Whistler! Shauna’s energetic. She is experienced, and she knows is professional, knowledgeable and equally friendliness, honesty and forthrightness made how to get results. She sold our home quickly pro昀椀cient at both ends of any real estate the process of buying and selling property very and successfully. We recommend her without deal. It is really hard to 昀椀nd a Realtor® who is enjoyable each time; while her professionalism reservation!” completely engaged, listens to their customers ensured that there were no glitches or negative D & L Watkins and who also takes initiative on behalf of her surprises. Shauna and her sta昀昀 put so much clients. We would highly recommend Shauna, quality of care into every detail and ensure “Shauna facilitated the purchase, and eleven she is our Realtor® and we plan to use her that you receive the very best service possible. years later, the sale of our Whistler (luxury) many more times in the years to come.” Dealing with Shauna O’Callaghan was, without townhome. The (recent) sale went o昀昀 C & S Black question, a pleasure, she was always discrete, without a hitch, however, the initial purchase honest and extremely professional towards was exceptionally di昀케cult. She exhibited “We have had the pleasure of working with every detail and we have now become good extraordinary skills in the process of that Shauna for many years and have bought and friends.” transaction and it’s easy foar us to give Shauna sold a number of properties with her. She is L Gave all the credit for closing the deal. We are so delightful to work with, very knowledgable and grateful for her getting our family in Whistler professional as well as warm and welcoming. “It was a delight to deal with Shauna as a real and into our wonderful home.” She knows everyone and has a very detailed estate agent. She was everything we could D & L Adams understanding of what is happening at Whistler. have hoped for in terms of her professionalism: smart, easy to deal with, e昀케cient, pleasant, We have referred several friends to her and always ‘on it’. But she was so many things and they have been equally impresses and besides: we were going through a very di昀케cult extremely happy with their dealings with her. time in our lives, and she was extremely kind, She is a great asset to have in your corner and compassionate, and patient with us at a time always goes the extra mile in everything she when we really needed that. She was so does. We can’t recommend her enough and ‘human’ and she always went way above and wouldn’t hesitate to do so to anyone.” beyond the call of duty. In a nutshell, Shauna C Flanagan is awesome!” S Lonsdale What my clients say
CLIENT QUESTIONNAIRE In order to give you the service you deserve, the following questions will help to ensure I know all the details and key points prior to selling your home. How long have you owned your home? What attracted you to your home initially? Why are you considering selling? What improvements have you made to the home? What should a new buyer be aware of? What is your time frame for selling? Do you have any great photos you wish to share? What price range do you have in mind? Are you selling it furnished? If so, are there any exclusions I should be aware of? How long would you like it to be on the market? What kind of marketing are you looking for? What are you looking for in a real estate agent? Would you be willing to help the buyer with 昀椀nancing? Do you have any documents such as; a lot survey, copy of your 昀氀oor plan, building 昀椀le or municipal correspondence?
FAQ
BEST LOCAL BEST BC BEST GLOBAL
PROOF IS IN THE NUMBERS
BEST LOCAL
LOOKING TO SELL FOR MORE MONEY AND IN LESS TIME THAN YOUR NEIGHBOUR? Our results speak for themselves. On average our listings sell in half the time and for closer to the asking price compared to the competition. As a boutique agency we are able to focus on the quality of our marketing for each individual client. I do not take on more than 10 properties at a time. Average Days On Market 39 Shauna O’Callaghan Marketing Group Whistler Real Estate Company Brokerage - Top Agent 89 Engel & Völkers Brokerage - Top Agent 105 97% Percentage Of Your Asking Price 95.6% 94.8% Shauna O'Callaghan Whistler Real Estate Co. Engel & Völkers Marketing Group
AWARD WINNING & BC OWNED Partnering with one of the top brokerages in BC was a strategic move. As the largest company owned by a woman in BC, I felt Macdonald Realty aligned with my core values and gave me the tools I needed to leverage my skills and succeed. 1.6B Macdonald Realty BC SALES VOLUME 523M Engel & Völkers 306M Whistler Real Estate Company *Based on data from REBGV 2018
BC SALES VOLUME BEST BC Did you know? In both 2018 & 2019 (28M & 15.5M respectively), Macdonald Realty sold the most expensive home in BC?
BEST GLOBAL
WITH US, YOU GET GLOBAL REACH Shauna O’Callaghan At Macdonald Realty, we’re extremely proud to have been selected for membership in Luxury Portfolio International® — the exclusive marketing program of Leading Real Estate Companies of the World™. Membership is awarded to brokerages with signi昀椀cant luxury market share and expertise buying, sell- ■ $372B Sales ing and marketing high-end properties to a globally a昀툀uent clientele. ■ 70+ Countries ■ $115B Sales ■ 46 Countries ■ $108B Sales ■ 70 Countries ■ $792M Sales ■ 38 Countries *Based on data from Luxury Portfolio and individual brokerage websites, 2018
WELL CONNECTED…
WE ARE GLOBAL AND LOCAL. For 70 years, Macdonald Realty has been Leading Real Estate Companies of the World® Macdonald Realty’s associates have an helping make clients lives easier. What started is the home of the world’s market-leading unprecedented advantage to promote luxury in 1944 as a boutique real estate o昀케ce in Van- independent residential brokerages in over properties on an international stage. Luxury couver’s Kerrisdale neighbourhood has grown 50 countries, with over 500 昀椀rms and 120,000 Portfolio International® is a uni昀椀ed collection into a fully integrated real estate company. associates producing over one million of the worlds most experienced, visible and With over 1,000 sta昀昀 and agents in o昀케ces transactions valued at $350 billion USD highly-regarded experts in luxury real estate. across BC, local experts are your go-to source annually. Founded in 2005, Luxury Portfolio exclusively for your real estate needs. markets extraordinary homes, utilizing a The by invitation only network is based on sophisticated mix of online and o昀툀ine media Residential the unparalleled performance and trusted to position properties for maximum exposure Commercial relationships that result in exceptional client in an elite market. Property Management experiences.
MY MARKETING PLAN 1 2 3 吀栀orough market analysis to price your Staging to present your property in its Professional photo and video production. home correctly. best light. 4 5 6 Comprehensive listing with photos Develop an integrated, multi-faceted Realtor Tour to introduce and educate on MLS, WLS and websites locally, marketing strategy and campaign. other agents about your property. nationally and internationally. 7 8 9 Social Media and Digital Marketing Targeted paid advertising through Analysis of data and analytics to ensure campaigns. Google Ads. our strategies are e昀昀ective. Additionally, I commit to keeping you updated weekly on the current market conditions, pricing trends and feedback from agent showings.
COLLATERAL MARKETING MATERIALS Years of experience have shown that a professional, beautiful presentation of your home can be the catalyst to drive potential buyers through your door. As a Realtor® with a proven track record of above average sales, I know that marketing your property is key. Because of this fact, I utilize many strategies. My team consists of several professionals in the industry including web designers, graphic designers, marketing specialists and photographers. Coupled with my knowledge of the real estate industry, our team delivers stunning marketing materials and ensures they are delivered to the buyers or their agents. Shauna advertises both locally and internationally 吀栀e Vancouver Sun • 吀栀e Wall Street Journal • Unique Homes Magazine duPont Registry Magazine • 吀栀e New York Times Key Magazine Luxury Homes Magazine - produced by Macdonald Realty for BC
PRINT ADVERTISING Prime exposure in the Vancouver Sun’s popular Saturday Westcoast Homes section reaches potential buyers not active online. 150,000 Exclusive to weekly Readers Macdonald Realty MACDONALD REALTY'S LUXURY HOMES The Macdonald Luxury Collection Magazine is a publication which features B.C.’s 昀椀nest homes listed with Macdonald Realty. An exceptional piece that is distributed both locally and internationally, the magazine provides our listings with an unparalleled advantage. Available in print and digitally.
ONLINE 90% of buyers start their search online. How your home presents online and where it is showcased, are critical to attracting potential buyers. realtor.ca ® MLS exposure & the #1 search site in Canada rew.ca A top site in the lower mainland with 1 million views per month leadingrw.com A leading international real estate website with visitors from 200 countries macrealty.com Company website for B.C.’s largest integrated real estate 昀椀rm
These sites target international luxury buyers online and are exclusive to Macdonald Realty amongst a select few Canadian brokerages. mansionglobal.com 15 million annual page views 2.5 million unique a昀툀uent visitors wsj.com/realestate Searchable at the Wall Street Journal Online luxuryportfolio.com 3 million visitors per year with tra昀케c from 200 countries juwai.com China’s #1 property portal with 1.9 million annual page views, consider this the MLS of China behind the Firewall! realtor.ca ® MLS exposure & the #1 search site in Canada rew.ca A top site in the lower mainland with 1 million views per month leadingrw.com A leading international real estate website with visitors from 200 countries macrealty.com Company website for B.C.’s largest integrated real estate 昀椀rm
Online Listing Distribution Vancouver ONLINE LISTING DISTRIBUTION Courier Online Listing Distribution Your listing is also featured on Tri-City Burnaby Vancouver AND SOCIAL MEDIA Courier THOUSANDS of other real estate News Now websites in the city. Your listing is also featured on Tri-City Burnaby Your listing is also featured on thousands of other real estate websites. News Now THOUSANDS of other real estate Community websites in the city. Newspaper PLUS… Websites North Community Delta (via REW.ca) Shore Newspaper Online Listing Distribution Optimist Vancouver News Websites PLUS… Courier Delta (via REW.ca) North Optimist Shore Your listing is also featured on Tri-City Burnaby News News Now New West Richmond THOUSANDS of other real estate Online Listing Distribution Record News Vancouver websites in the city. Courier Online Listing Distribution Community New West Richmond Vancouver Newspaper Record News Your listing is also featured on Tri-City Burnaby PLUS… Courier Websites North News Now Delta THOUSANDS of other real estate (via REW.ca) Shore Optimist Online Listing Distribution websites in the city. Your listing is also featured on Tri-City Burnaby News Vancouver THOUSANDS of other real estate News Now Community Courier Newspaper websites in the city. PLUS… Websites North Delta Tri-City Burnaby Community Your listing is also featured on (via REW.ca) Shore New West Richmond Optimist News Now Online Listing Distribution Newspaper News Record News Websites THOUSANDS of other real estate PLUS… Social Media Vancouver North Delta Courier (via REW.ca) websites in the city. Optimist Shore News Community Tri-City Burnaby New West Richmond Your listing is also featured on Newspaper News Now Record News THOUSANDS of other real estate PLUS… Websites North websites in the city. Delta (via REW.ca) Shore New West Richmond Optimist News Community Record News Newspaper PLUS… Websites North Delta (via REW.ca) Shore Optimist News New West Richmond Record News New West Richmond Record News
REACHING THE CHINESE BUYER With an o昀케ce in Shanghai, Macdonald Realty is uniquely positioned to market your home to buyers in China. Shauna participates in a mastermind group of top Vancouver Chinese Agents. macrealty.cn Property Shows Listings behind the Presentations to Great Firewall Chinese Buyers Chinese Social Media WeChat, Weibo & QQ Shanghai O昀케ce Xu’hui District
LISTING PHOTOGRAPHY & VIDEO Good photos are critical for reaching buyers online and in all our marketing e昀昀orts. We use a professional photographer who provides us with 20 high resolution images and a video tour of your property if requested. STAGING Staging is the best strategy to make your property stand out shine amongst other comparables. A buyer on average takes three minutes to decide if they can picture themselves living or staying in a property, so decluttering and neutralizing the space is paramount.
GETTING YOUR HOME READY TO SELL...
THE HOME SELLINGPROCESS 1 3 1 2 3 4 Professional consultation Agreement to list property Enter into agency Advice how to optimize ® showings with your agent relationship & sign MLS contract 8 7 6 5 Negotiations Presentation of o昀昀ers Showings to prospective Implement marketing plan buyers & agents (network, public, online) 9 10 11 12 Accept o昀昀er, likely with Inspection and/or appraisal Agent liases with buyer/ Subjects subject clauses agent to satisfy subject removed clauses 16 15 14 13 Possession date Completion date Complete closing Arrange for movers, documents & title transfer insurance, mail & utilities with lawyer or notary etc
House Exterior · Replace old toilet seats · Recently painted siding · Replace shower curtains · Recently painted, touched-up trim · Place a set of new colour coordinated bath Check List · Repair, re-paint fences, gates linens · Clean, align gutters, downspouts You can signi昀椀cantly in昀氀uence · Wash, align shutters Kitchen the selling price of your house · Wash all windows, storms, screens · Paint walls, ceiling, trim white or light colour · Front Door Entrance Area - Interior · Wallpaper with small pattern and light colours by preparing it and your property · Clean interior entry area or foyer of all clutter · Remove wax, scrub, re-polish 昀氀oors before putting it on the market! · Reduce volume, clutter in the front hall closet · Wash, wipe down, wax cabinets/appliances · Clean and polish the front entry 昀氀oor · Thoroughly clean range ovens · Wash, polish and replace bulbs in light 昀椀xture · Clean-out refrigerator and wash interior Here are suggestions to improve · Remove 昀椀ngerprints, scu昀昀 marks on trim, walls · Empty dishwasher, clean around controls a buyer’s 昀椀rst impression of your · Paint to lighten and refresh entrance area · Check operation of all appliances home. Review the checklist now, · Arrange and clean food storage areas before every open house showing Living, Family & Dining Rooms · Reorganize cabinets and drawers · Repaint or touch up walls, ceiling and trim · Arrange and display dishes in cabinets and before photos are taken. · Repair or replace damaged moulding, trim · Clear all clutter from counter tops. Check to see exactly what the · Remove electric plates, clean and replace · Check that drawers/doors open easily camera will “see”. By all means, · Re昀椀nish, clean, wax hardwood and vinyl 昀氀oors · Wash or replace curtains · Shampoo carpeting · Clean pet feeding, watering dishes look carefully at walls, 昀氀oors and ceilings for signs of wear, Bedrooms Laundry marks or need for repainting or · Repaint, re-paper, touch-up walls, trim, ceiling · Check operation of appliances · Clean drapes, bedspread, accessories · Organize laundry area, remove clothes wallpapering. And, don’t forget to · Shampoo carpet or clean, polish 昀氀oors look at trim, including doors and · Organize, clean-out, tidy all closets General windows. · Clear o昀昀 top surfaces of all bedroom furniture · Remove clutter, unnecessary items · Put all clothing away, out-of-sight · Replace burned-out bulbs · Remove cobwebs from ceilings, corners Baths · Remove paint splashes Curb Appeal · Paint or wallpaper using light colours · Wash, polish all door hardware, handrails · Healthy, weed-free, neatly cut, trimmed lawn · Scrub tile, bleach, repair grout · Reorganize, clean-out all closets. · Shrubs trimmed neatly · Check drawers/doors open easily · Replace switches, outlets that don’t work · Trees, shrubs trimmed to not touch the house · Clean, polish 昀氀oor as appropriate · Add plants, 昀氀owers to several rooms · Sealed black-top driveway · Clean-out medicine cabinet · Replace pillows, accessories · Weed-free driveway, front walk, shrub areas · Seal around tubs and showers · Clean-out, sweep, organize garage · Toys, garden tools, clutter removed from yard · Check for evidence of water at toilet base · Organize basement and attic storage
#1 STRATEGY FOR SUCCESS Vacant and ready for showing is key. In our market, buyers are not giving us much notice for showings. If your property is not easy to show - it is simply by-passed and another home may get shown and sold. If your home is rented nightly you may need to notify the rental management company of your intentions and request vacancy for certain periods. If your property is currently occupied by a tenant, ensure the tenants are tidy and the property is easily accessible to Realtors®.
604 905 9105 Personal Real Estate Corporation [email protected]