Partner Messaging and Branding Guide | January 2022 | 80 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Legal Zoom Marks Zoom, Zoom Rooms, Zooms Phone, and the related logos, partner badges, and icons noted in this Guide are all trademarks or registered trademarks of Zoom Video Communications, Inc. (“Zoom Marks”). The Zoom Marks may not be used without a written license or express written permission from Zoom such as a partner agreement. All use of the Zoom Marks must comply with this Partner Messaging and Branding Guide, Zoom’s Brand Guidelines, Zoom’s Trademark Use Guidelines , and any applicable license terms in your partner agreement with Zoom. Credit Proper trademark attributions should be used on any advertisement, marketing, or other creative or product communication featuring a Zoom Mark. For example: Zoom and the Zoom logo are trademarks of Zoom Video Communications, Inc. Zoom Legal & Compliance Center https://zoom.us/legal [email protected]