Zoom Brand Book

Partner Messaging & Branding Guide January 2022

Welcome Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Partner Messaging and Branding Guide | January 2022 | 3 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Welcome This Partner Messaging and Branding Guide is designed for Zoom’s partner ecosystem, approved partners, and their affiliates, that belong to one of our Partner Programs. They supplement our legal and compliance resources. This Guide will help you create compelling marketing campaigns and collateral that follows Zoom messaging and branding guidelines. All internal or external elements of communications and marketing campaigns, including but not limited to blogs, websites, emails, special media, press releases, event promotion, print collateral, social media, webinars, video, and online ads produced by Zoom Partners must adhere to these guidelines. Failure to comply with these guidelines will result in Zoom requiring you to rectify the non-compliant use potentially revoking your rights to use Zoom trademarks in your marketing collateral. To ensure your marketing materials align with Zoom’s branding policies, please distribute this Guide to your marketing managers, PR teams, product marketers, and graphic designers. Through these guidelines, we empower our partners and event sponsors to create clear and compelling marketing materials. If you have any questions not covered in these guidelines, please contact brand@zoom.us . If you have questions regarding your partnership with Zoom, please contact your Zoom Partner Manager or partnermarketing@zoom.us .

Guiding Principles Growing Together Agility Clarity Partner-Led Announcements Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Guiding Principles

Partner Messaging and Branding Guide | January 2022 | 5 Guiding Principles Growing Together Agility Clarity Partner-Led Announcements Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Growing Together Together with our Partners, Zoom helps the world connect — and deliver happiness while doing it. We set out to build the best video conferencing platform for the enterprise, and today help people communicate better with products like Zoom Phone, Zoom Rooms, Zoom Video Webinars, Zoom Apps and Zoom Events. We are problem-solvers and self-starters, working at a fast pace to design solutions with our customers and users in mind. We enhance and bring Zoom products to market with the help of our vibrant and rapidly growing partner community. The Zoom voice is a helpful guide to the world of video communications. It directly reflects our company culture of caring, staying humble, and delivering happiness to our customers. Its tone may be more or less formal, but it is always focused on getting the necessary information to a busy audience. We lean towards straightforward, informative content. We don’t like overly cutesy or silly content, esoteric jargon, and wasting our reader’s time. We do like Oxford commas, tight language, and keeping it positive. Our Voice The tone of Zoom’s voice varies depending on the content we are presenting and the audience we’re speaking to. For most content – press releases, support documentation, case studies, data sheets, the website – our tone is straightforward and a bit buttoned-up, but not stuffy. We loosen up on social media, when describing a fun new feature or use case of Zoom, or when discussing a celebratory occasion, such as Zoomtopia. In most contexts we tend to insert mention of our gratitude toward our customers or others. Our Tone

Partner Messaging and Branding Guide | January 2022 | 6 Guiding Principles Growing Together Agility Clarity Partner-Led Announcements Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal As much as possible, partners should leverage the approved marketing templates as provided in the Zoom Partner Portal. Using co-marketing templates and campaigns already created by Zoom and available on the Partner Portal will ensure best adherence to branding guidelines and enable the shortest time-to-market. Agility

Partner Messaging and Branding Guide | January 2022 | 7 Guiding Principles Growing Together Agility Clarity Partner-Led Announcements Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Partners should not represent themselves as Zoom. Use of the Zoom logo and proprietary brand assets is not allowed unless a formal, written, and signed agreement is in place. Zoom trademarks must not be used in any way that implies an endorsement or responsibilities that do not exist. Do not use Zoom marks as a visual focal point on any materials or in a manner likely to confuse the origin of products, services, or materials. Important: When as a Partner of Zoom, you create marketing assets related to Zoom, please make sure to use the appropriate Partner Badge or Lock-up that corresponds to your partnership with Zoom. Partner Badges or Partner Lock-up are the preferred branding options to use in partner-led co-marketing assets and to showcase your partnership with Zoom. Clarity • The partner owns the relationship, is the primary brand, and leads the marketing effort • The partner logo always appears first • In this document, you will find guidance on how to visually communicate your Partner logo next to the Zoom logo • The partner’s visual system should be the look for partner-led communications • Partner visuals should be prominently featured. Zoom may be represented by a logo in a lesser weight • Materials are subject to Zoom’s review. Partners should work with their respective Zoom Partner Managers • The call to action must direct to a partner- owned landing page Partner-Led Co-Marketing • Zoom owns the relationship, is the primary brand, and leads the marketing effort • The Zoom logo always appears first • The Zoom branding and visual system should be the look for Zoom-led communications • Zoom visuals should be prominently featured. The partner may be represented by a logo in a lesser weight • Materials are subject to Zoom review. Partners should work with their respective Zoom account managers • The call to action must direct to a Zoom landing page Zoom-Led Co-Marketing

Partner Messaging and Branding Guide | January 2022 | 8 Guiding Principles Growing Together Agility Clarity Partner-Led Announcements Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Partners are encouraged to leverage social media, email communications, and their own blogs to announce partnership and solution news. Zoom does not frequently issue press releases regarding partners, and rarely issue joint releases with partners. Only partners in one of our Partner Programs may issue their own releases regarding Zoom, following these guidelines. All press-related materials and media opportunities, including press releases, articles, and blogs that reference Zoom must be reviewed and approved by Zoom before publication. Any press material or press release not pre-approved by Zoom may cause the partner to be in breach of the Partner Agreement, and or Partner Program. Partner-Led Announcements • Do not use language that implies exclusivity and avoid superlatives, such as: “only,” “best,” “most,” “largest,” “exclusive,” and “first” • Do not include Zoom’s boilerplate (“About Zoom” section) or a Zoom press contact in the release • Language such as “[Company] and Zoom announce...” or [Company] partners with Zoom..” is not acceptable DON’T • Please submit the draft to your Partner Manager and/or Partner Marketing Manager to faciliate a review. • Please allow up to 14 business days for the Zoom review process. Where to Send & Turnaround Time • The first mention of Zoom within your body content should refer to “Zoom Video Communications, Inc.” and thereafter you may simply use “Zoom” • We strongly recommend including customer quotes in your press release submissions • The release should highlight a clear call to action and the customer benefit • Make it clear that this release is coming from your company only • Language such as “[Company] announces that it has teamed up with Zoom to...” is preferred • Release title should begin with your company’s name instead of our name: “[Company] Teams Up with Zoom to...” • When applicable, support your statements with data and sources • If a quote from Zoom is requested, please draft the proposed quote and include it for written approval • If you are including a trademark attribution statement, include a similar statement about Zoom’s trademark ownership after yours DO

Partner Messaging and Branding Guide | January 2022 | 9 Guiding Principles Growing Together Agility Clarity Partner-Led Announcements Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal How to Write about Your Partnership Header: [Partner Name] Teams Up with Zoom for [xyz integration or agreement.] Subhead: Major benefit. [Partner Name] today announced that they have joined forces with Zoom Video Communications, Inc. to [service brought to market]. [Details of integration/partnership, benefits to customers.] [Quote from company executive.] “I am proud team up with [company] to bring xyz to market,” said [Zoom employee], [title], for Zoom. “[Key benefits restated]”. Website & Blog Header: Delivering Zoom’s video communications platform Sub-header: Contact us to learn more Social & Digital Ads Header: A proud Zoom partner Sub-header: Contact me to learn more Email Signature We are proud to partner with @zoom to bring our customers an industry-leading solution for video communications. Contact us today to learn how @Company Name can help your business with a reliable, scalable, and frictionless solution for video, phone, chat, and collaboration! #ZoomPartner #InsertYourOwnHashtag Social Media Post

Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Core Messaging

Partner Messaging and Branding Guide | January 2022 | 11 Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Zoom is for you. We help you express ideas, connect to others, and build toward a future limited only by your imagination. Our frictionless communications platform is the only one that started with video as its foundation, and we have set the standard for innovation ever since. That is why Zoom is an intuitive, scalable, and secure choice for large enterprises , small businesses, and individuals alike. Our name has become a verb because we are re-defining the future of communications. Zoom, a Video Communications Platform Dynamic platform empowers anything you want to do or build on Zoom. • Video communications encompasses a broad range of services and use cases • Customers can create, run, and grow their businesses on Zoom Platform Enterprise customers choose Zoom for our state- of-the art simplicity and scalability with robust security and privacy features. • Purpose-built and customizable to meet enterprise needs • Ability to scale and integrate without compromising quality or reliability • Trusted choice for enterprises around the world Enterprise Zoom has an ambitious vision for the future of communications built on our track record of industry-redefining innovation. • Defining the future of hybrid work • Inspiring new business models Innovation

Partner Messaging and Branding Guide | January 2022 | 12 Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Positioning Statements Zoom helps people stay connected so they can get more done together. From meetings, chat, phone, and webinars to conference room systems and online events, Zoom powers all your communication needs. Our secure, reliable video platform offers a high-quality experience that is easy to manage, use, and customize. 50 Words Zoom helps people and businesses stay connected so they can get more done together. From meetings, chat, phone, and webinars to conference room systems and online events, Zoom’s secure, reliable video platform powers all of your communication needs. 40 Words Zoom’s secure, reliable video platform powers all of your communication needs, including meetings, chat, phone, webinars, and online events. 20 Words

Partner Messaging and Branding Guide | January 2022 | 13 Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Products & Services Zoom’s ecosystem contains a wide range of products and services. This section provides some guidance to support you with the details of these offerings. WEBINARS MEETINGS PHONE ZOOM EVENTS ZOOM FOR HOME CHAT ZOOM ROOMS ZOOM APP MARKETPLACE DEVELOPER PLATFORM API s & SDKs

Partner Messaging and Branding Guide | January 2022 | 14 Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Products & Services Zoom Meetings provides simple, secure, and reliable video conferencing and messaging through any device. Zoom Meetings Zoom Apps allow users to effortlessly utilize and embed their preferred third party apps within the Zoom experience, so that critical business applications can live within their Zoom meetings. Zoom Apps Zoom Chat is the secure persistent messaging hub that provides instant access to Zoom’s real-time video & phone. Zoom Chat Zoom Events is all-in-one platform with the power to create virtual experiences that attendees will love. Zoom Events Zoom Phone is a feature-rich cloud phone solution for businesses of all sizes. Zoom Phone Zoom Video Webinars is for anyone who wants to present information to a large online audience that joins to listen and learn from anywhere in the world and from any device. Zoom Video Webinars Zoom APIs & SDKs enable customers, developers, and service providers to easily build apps & integrations on top of Zoom’s industry-leading video communications platform, with opportunities for global discovery and distribution. Zoom APIs & SDKs Zoom Rooms is the perfect solution for conference, huddle, and training rooms, as well as executive offices, clinics, and classrooms. Zoom for Home is a personal home office solution designed to help remote workers connect and be more productive. Zoom Rooms The Zoom App Marketplace connects users, creators and developers, serving as the leading source for discovering, deploying, and managing integrations. Zoom App Marketplace OnZoom is an online marketplace designed to help businesses reach new audiences through virtual experiences. Examples: Yoga or Cooking Classes, Networking Events, or Partner Events. OnZoom

Partner Messaging and Branding Guide | January 2022 | 15 Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Naming & Categorization ZOOM/zoom Preferred Zoom Partner • When referring to Zoom, do not capitalize as ZOOM, or zoom, or zoom.us • Do not pluralize Zoom or use Zoom as a noun or a verb. Trademarks are adjectives. You join a Zoom meeting, not a Zoom. You join a Zoom meeting with your team; you don’t Zoom with them • Do not mimic our messaging/branding. Example: “Meet Happy” • Do not use competitive or negative language with the Zoom or designated Zoom Partner logo • Partners cannot state, imply, promote, advertise, market, or communicate in any manner that they are a preferred or exclusive partner of Zoom • Any Zoom logo should not be used within a sentence. When the Zoom name is used within a sentence it must be in plain text and the same font, color, style, weight and size as the accompanying text DON’T Zoom Brand The Zoom wordmark and other trademarks and logos owned by Zoom and licensed to our Partners for use are valuable intellectual property and must be used properly to avoid damaging Zoom’s brand or creating confusion among consumers. Zoom • When referring to Zoom, as a company or its products, always capitalize as shown. Example: The Zoom platform simplifies all your communications • The name of our company is Zoom or Zoom Video Communications • Zoom is a video communications platform. Zoom is NOT just a web conferencing, video conferencing, or meetings service • Zoom is a platform, and inside that platform we have services or products. Examples: Zoom Meetings, Zoom Rooms, Zoom Phone, OnZoom. Functionalities within products are features. Examples: screen sharing, virtual background, immersive view • The first mention of Zoom within your body content should refer to “Zoom Video Communications, Inc.” and thereafter you may simply use “Zoom” DO

Partner Messaging and Branding Guide | January 2022 | 16 Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Partner Company & Product Names Acme, Inc. Acme Video Solutions • Make your brands, names, domains, and social media assets distinct from those that belong to Zoom • Create company and product names that are distinct from Zoom’s to eliminate brand confusion. sharing, virtual background, immersive view DO Acme Zoom, Inc AcmeZoom Acme Zoom Phone Solutions HeatlhSolution4Zoom zoom-reseller.com • Do not use any Zoom brands or names in your company name, logo, app name, domain name, icon, taglines, social media handles, advertising keywords, or any other branding or source- identifying materials • Modify, imitate, or abbreviate any Zoom brands or names anywhere. This includes misspellings, phonetic or foreign equivalents, rhyming words, stylizations, logos, or other variations When referring to partner companies and product names there are few dos and don’ts you need to remember. DON’T

Partner Messaging and Branding Guide | January 2022 | 17 Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal A solid understanding of the Zoom App Marketplace and the types of apps available will help you to better articulate the value proposition for your own app, while being aligning with Zoom’s. Visit https://marketplace.zoom.us Zoom Apps is a collection of in-product apps that seamlessly integrate into the Zoom experience. Zoom Apps boosts productivity and help you stay focused by keeping your workflow going before, during, and after a meeting. Zoom Apps enriches the Zoom experience with apps that cover a variety of use cases—including whiteboarding, project management, note-taking, gaming, and more. Zoom Apps Messaging The Zoom App Marketplace allows third-party developers to build and distribute applications that integrate with Zoom. It is the leading source for discovering and deploying apps and integrations built on top of the Zoom Developer Platform, which enhance the Zoom user experience and extend the value of Zoom. Apps listed on the Zoom App Marketplace are publicly available apps. These are created by developers who either extend their product into the Zoom platform as an in-product Zoom Apps integration, or who have extended Zoom capabilities into engaging video-based functionality for their applications. Zoom App Marketplace Messaging Naming Your App for the Zoom App Marketplace See page 82 for image download. If you do not have access to the page, email partnermarketing@zoom.us. The navy badge is preferred when promoting your app. The alternative white badge can be used when the preferred navy badge appears visually heavy or on a dark background.

Partner Messaging and Branding Guide | January 2022 | 18 Guiding Principles Core Messaging Zoom, a Video Communications Platform Positioning Statements Products & Services Naming & Categorization Partner Company & Product Names Naming Your App Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Naming Your App for the Zoom App Marketplace Acme Acme for Zoom Acme App for Zoom Acme App for Zoom Apps • Make your app name as simple as just your partner name and a strong brand that stands on its own • You can refer to your app as an “app for Zoom” or an “app for Zoom Apps” • You may use the Zoom mark to refer to your app’s compatibility with the Zoom platform DO Acme Zoom, Inc AcmeZoom Acme Zoom Phone Solutions HeatlhSolution4Zoom zoom-reseller.com • Use Zoom App or Zoom Apps as a noun for your app. A Zoom app should only be an app that Zoom creates • You cannot use the Zoom mark in your app name, only in a compatibility statement • Do not choose a generic or highly descriptive name for your app so only Zoom stands out as a brand (i.e. Conference for Zoom). Be sure to use “app” before “for Zoom” or “for Zoom Apps” if your app name is not distinctive enough on its own (i.e. Conference app for Zoom) When naming and referring to your app, consider these principles, as well as the best practices and examples that follow. DON’T

Guiding Principles Core Messaging Zoom Branding Standards Zoom Wordmark Zoom App Icons Photography Videos Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Zoom Branding Standards

Partner Messaging and Branding Guide | January 2022 | 20 Guiding Principles Core Messaging Zoom Branding Standards Zoom Wordmark Zoom App Icons Photography Videos Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Zoom Wordmark, Colors, & Typography Zoom Wordmark Our primary logo is the Zoom wordmark. Any reference to Zoom the company or the brand, please use the Zoom wordmark. For more direction on how to use the Zoom Wordmark Logo please review the Zoom Logo section. Colors & Typography Zoom’s brand identity includes visible elements that distinguish our brand from others—including our brand fonts and colors. To learn more about color palette, web palette, icons/buttons, and typography, visit https://zoom.us/brandguidelines.

Partner Messaging and Branding Guide | January 2022 | 21 Zoom App Icon The Zoom App Icon should only be used by partners in reference to the Zoom application. The Zoom App Icon is approved for use in relation to other app icons. Any reference to Zoom the company or the brand, please use the Zoom logo wordmark. Zoom App Icon Square Variation Alternative Usage Circle Variation A full bleed option of the Zoom App Icon is available to be used only when specific styling is required to match other app icons. See page 82 for image download. If you do not have access to the page, email partnermarketing@zoom.us. • Do not put Zoom icons at the top of your email, or page, or above your own logo • Do not include any Zoom icons as text or in the middle of text • Do not create an illustration using Zoom products or service icons, and do not alter their shape or design in any way • Do not design call-to-action buttons to look like they came from Zoom • Do not put any Zoom icons next to your own logo, or use ampersands, pluses, x signs, equal signs, or any other design elements to denote the Zoom relationship or partnership • Do not put Zoom icons on top of other images, such as patterns or textures • Do not put Zoom icons on a colored background unless there is a high contrast and don’t add them more than once in your design • Do not use a Zoom icon as a favicon for your website • Don’t use the Zoom wordmark and app icon together DON’T Guiding Principles Core Messaging Zoom Branding Standards Zoom Wordmark Zoom App Icons Photography Videos Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Partner Messaging and Branding Guide | January 2022 | 22 Photography All photography used throughout co-marketing assets should be aligned with the Zoom brand and platform. Zoom’s brand is modern and clean while being bold and beautiful. Stock photography should be as natural as possible to reflect Zoom’s culture of diversity and happiness. Guiding Principles Core Messaging Zoom Branding Standards Zoom Wordmark Zoom App Icons Photography Videos Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Partner Messaging and Branding Guide | January 2022 | 23 Photography • Only use approved photography. Do not use any photography from our website, social channels, blog, or other Zoom materials unless approved by partnermarketing@zoom.us DO • Do not manipulate images. This includes, but is not limited to, adding or removing hardware; adding or removing logos; replacing the UI; and cropping out hardware, UI or primary objects/people • Do not alter the Zoom UI. The UI should not be altered to change controls, add/ remove people, distort or skew the sizing of windows, cropping select portions or adding color or transparency overlays DON’T Guiding Principles Core Messaging Zoom Branding Standards Zoom Wordmark Zoom App Icons Photography Videos Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Partner Messaging and Branding Guide | January 2022 | 24 Videos • Do not place your logo in the content of a Zoom video, for example in one of the corners of a video • Do not edit or alter the content of a Zoom video • Do not use outdated videos, videos created more than 12-18 months ago, or that include product specifications and messaging that are not current anymore DON’T Video has become a powerful way to engage with prospects and customers. As an approved Zoom Partner, you can use the extensive library of our solution videos available on YouTube. However, no edits can be made to Zoom videos, nor to the content of the video itself nor as “bookends” to the video. Guiding Principles Core Messaging Zoom Branding Standards Zoom Wordmark Zoom App Icons Photography Videos Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Logo Usage

Partner Messaging and Branding Guide | January 2022 | 26 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Our primary logo is the Zoom logo wordmark. Its bold simplicity reflects our culture and platform. Only show the logo in Zoom blue or white. Full Color Logo Monochrome Logo Zoom Logo See page 82 for image download. If you do not have access to the page, email partnermarketing@zoom.us.

Partner Messaging and Branding Guide | January 2022 | 27 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal • Don’t use previous versions of the logo • Don’t alter, rotate, or modify the logo • Don’t animate the logo • Don’t accessorize the logo with extra elements like speech bubbles • Don’t use the Zoom wordmark and app icon together DON’T Zoom Logo Misuse

Partner Messaging and Branding Guide | January 2022 | 28 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal When using the logo with other graphic elements make sure you give it some room to breathe. The empty space around the logo should be at least the equal amount of height. To ensure the logo maintains its visual impact do not go any smaller than 18 pixels or 80 pixels in width. Zoom Logo Clear Space & Minimum Size Clear Space 18px Minimum Size

Partner Messaging and Branding Guide | January 2022 | 29 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Zoom Logo Usage Matrix Review and approval required. Before using this logo, please share a preview of the marketing asset with partnermarketing@zoom.us for review and approval. Location Permitted or Not permitted Use of the “Zoom” logo Websites, Landing Pages The Zoom logo may be used by Zoom Partners, following the guidelines included in this document. However Zoom’s review and approval is required. Is it preferred that you use the Partner Badge or Lock-up relevant to your partner destination before using the Zoom logo wordmark. Email Communications Collateral Event Assets Outdoor Advertising The Zoom logo may not be used in any out of home advertising including but not limited to billboards and place-based advertising. Online Ads The Zoom logo may not be used in any online ads. Social Media Account or Profile Images The Zoom logo may not be used in social media account profile images, but may be used in marketing assets promoted on social media as long as they follow the guidelines included in this document. Promotional Materials The Zoom logo may not be used in any promotional or merchandise items.

Partner Messaging and Branding Guide | January 2022 | 30 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal The cloud phone solution, natively built for the Zoom platform. Our “Zoom Phone” and “Zoom Rooms” logos are composed of the Zoom logo and its accompanying word. Zoom Phone Logo Full Color Logo Monochrome Logo See page 82 for image download. If you do not have access to the page, email partnermarketing@zoom.us.

Partner Messaging and Branding Guide | January 2022 | 31 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal When using the logo with other graphic elements make sure you give it some room to breathe. The empty space around the logo should be at least the equal amount of height. To ensure the logo maintains its visual impact do not go any smaller than 18 pixels or 80 pixels in width. Zoom Phone Logo Clear Space & Minimum Size 32px Clear Space Minimum Size

Partner Messaging and Branding Guide | January 2022 | 32 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Zoom Phone Usage Matrix Location Permitted or Not permitted Use of the “Zoom Phone” logo Websites, Landing Pages The Zoom Phone logo may be used by Zoom Partners, following the guidelines included in this document. Email Communications Collateral Event Assets Outdoor Advertising The Zoom Phone logo may not be used in any out of home advertising including but not limited to billboards and place-based advertising. Online Ads The Zoom Phone logo may not be used in any online ads. Social Media Account or Profile Images The Zoom Phone logo may not be used in social media account profile images, but may be used in marketing assets promoted on social media as long as they follow the guidelines included in this document. Promotional Materials The Zoom Phone logo may not be used in any promotional or merchandise items. Review and approval required. Before using this logo, please share a preview of the marketing asset with partnermarketing@zoom.us for review and approval.

Partner Messaging and Branding Guide | January 2022 | 33 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Conference rooms that make it easy to run or join video meetings with a tap of a button. Zoom Rooms Logo Full Color Logo Monochrome Logo See page 82 for image download. If you do not have access to the page, email partnermarketing@zoom.us.

Partner Messaging and Branding Guide | January 2022 | 34 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal When using the logo with other graphic elements make sure you give it some room to breathe. The empty space around the logo should be at least the equal amount of height. To ensure the logo maintains its visual impact do not go any smaller than 18 pixels or 80 pixels in width. Zoom Rooms Logo Clear Space & Minimum Size 32px Clear Space Minimum Size

Partner Messaging and Branding Guide | January 2022 | 35 Zoom Rooms Usage Matrix Location Permitted or Not permitted Use of the “Zoom Rooms” logo Websites, Landing Pages The Zoom Rooms logo may be used by Zoom Partners, following the guidelines included in this document. Email Communications Collateral Event Assets Outdoor Advertising The Zoom logo may not be used in any out of home advertising including but not limited to billboards and place-based advertising. Online Ads The Zoom Rooms logo may not be used in any online ads Social Media Account or Profile Images The Zoom Rooms logo may not be used in social media account profile images, but may be used in marketing assets promoted on social media as long as they follow the guidelines included in this document. Promotional Materials The Zoom Rooms logo may not be used in any promotional or merchandise items. Review and approval required. Before using this logo, please share a preview of the marketing asset with partnermarketing@zoom.us for review and approval. Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Partner Messaging and Branding Guide | January 2022 | 36 The “Powered by Zoom” logo is intended for use by approved Zoom partners or customers to promote a product, solution, service, or event that is delivered by using the Zoom platform. Approved Zoom partners and customers, in accordance with this Guide, can leverage the “Powered by Zoom” logo to impart a sense of dependability and reliability on the Zoom platform. Powered by Zoom Logo Full Color Logo Monochrome Logo Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal See page 82 for image download. If you do not have access to the page, email partnermarketing@zoom.us.

Partner Messaging and Branding Guide | January 2022 | 37 Powered by Zoom Logo Single line Stacked Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Partner Messaging and Branding Guide | January 2022 | 38 Powered by Zoom Logo on Stream When using the “Powered by Zoom” logo during a live stream there are a few style rules you need to follow. Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Partner Messaging and Branding Guide | January 2022 | 39 When using the lock-up with other elements, make sure you give it some room to breathe. The empty space around the lock-up should be at least the same as the height. To ensure the lock-up is legible do not go any smaller than 32px in height. Powered by Zoom Clear Space & Minimum Size • Requires written approval from Zoom • Please use CMYK lock-ups • Maximum print size is 3” in width For Print Clear Space 32px 32px Minimum Size Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Partner Messaging and Branding Guide | January 2022 | 40 Powered by Zoom Usage Matrix Location Permitted or Not permitted Use of the “Powered by Zoom” logo Websites, Landing Pages Zoom partners can use the Powered by Zoom logo to showcase that their event, application or solution is built and/or runs on the Zoom platform. Email Communications Collateral Event Assets Outdoor Advertising Online Ads Social Media Account or Profile Images The Powered by Zoom logo may not be used in social media account profile images, but may be used in a marketing asset or ad that is promoted on social media, as long as the asset follows the guidelines included in this document. Promotional Materials Zoom partners can use the Powered by Zoom logo in promotional items or merchandise to showcase that their event, solution, or application is built and/or runs on Zoom. Review and approval required. Before using this logo, please share a preview of the marketing asset with partnermarketing@zoom.us for review and approval. Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Partner Messaging and Branding Guide | January 2022 | 41 You can use the “Zoom App Marketplace” logo to tell your customers that your integration is publicly available in the Zoom App Marketplace. https://marketplace.zoom.us Zoom App Marketplace Logo Full Color Logo Monochrome Logo Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal See page 82 for image download. If you do not have access to the page, email partnermarketing@zoom.us.

Partner Messaging and Branding Guide | January 2022 | 42 Zoom App Marketplace Logo Single line Stacked Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Partner Messaging and Branding Guide | January 2022 | 43 When using the logo with other graphic elements make sure you give it some room to breathe. The empty space around the logo should be at least the equal amount of height. To ensure the logo maintains its visual impact do not go any smaller than 18 pixels or 80 pixels in width. Zoom App Marketplace Clear Space & Minimum Size 32px Clear Space Minimum Size Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Partner Messaging and Branding Guide | January 2022 | 44 Zoom App Marketplace Usage Matrix Location Permitted or Not permitted Use of the “Zoom App Marketplace” logo Websites, Landing Pages Zoom partners can use the Zoom App Marketplace to inform your customers that your solution, service or application runs on the Zoom platform and is available in the Zoom App Marketplace. Email Communications Collateral Event Assets Outdoor Advertising Online Ads Social Media Account or Profile Images The Zoom App Marketplace logo may not be used in social media account profile images, but may be used in a marketing asset or ad that is promoted on social media, as long as the asset follows the guidelines included in this document. Promotional Materials Zoom partners can use the Zoom App Marketplace logo in promotional items or merchandise to showcase that their solution, service or application runs on Zoom and is available in the Zoom App Marketplace. Review and approval required. Before using this logo, please share a preview of the marketing element with app-marketing@zoom.us for review and approval. Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Partner Messaging and Branding Guide | January 2022 | 45 You can use the “Zoom Events” logo to tell your customers that your event or virtual experience is available on Zoom Events. Zoom Events Logo Full Color Logo Monochrome Logo Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal See page 82 for image download. If you do not have access to the page, email partnermarketing@zoom.us.

Partner Messaging and Branding Guide | January 2022 | 46 Zoom Events Join Us Lock-up Join us on Join us on When using the “Join us on Zoom Events” lock-up there are a few style rules you need to follow. Full Color Logo Monochrome Logo Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Partner Messaging and Branding Guide | January 2022 | 47 When using the logo with other graphic elements make sure you give it some room to breathe. The empty space around the logo should be at least the equal amount of height. To ensure the logo maintains its visual impact do not go any smaller than 18 pixels or 80 pixels in width. Zoom Events Clear Space & Minimum Size 32px Clear Space Minimum Size Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Partner Messaging and Branding Guide | January 2022 | 48 Zoom Events Usage Matrix Location Permitted or Not permitted Use of the “Zoom Events” logo Websites, Landing Pages Zoom partners can use the Zoom Events logo to inform your customers that your event is available on Zoom Events Email Communications Collateral Event Assets Outdoor Advertising Online Ads Social Media Account or Profile Images The Zoom Events logo may not be used in social media account profile images, but may be used in a marketing asset or ad that is promoted on social media, as long as the asset follows the guidelines included in this document. Promotional Materials Zoom partners can use the Zoom Events logo in promotional items or merchandise to showcase that their event or experience is available on Zoom Events. Review and approval required . Before using this logo, please share a preview of the marketing element with robin.bunevich@zoom.us or casey.temanson@zoom.us for review and approval. Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Zoom Logo Zoom Phone Logo Zoom Rooms Logo Powered by Zoom Logo Zoom App Marketplace Logo Zoom Events Logo Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal

Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Partner Program Designations

Partner Messaging and Branding Guide | January 2022 | 50 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Program Designations The Zoom Partner Badges and Lock-ups allow you to showcase your partner designation according to the Zoom Partner Programs your company is currently enrolled in. You can work with your Partner Manager to identify the Partner Badge and Lock-up you are approved to use. As a Partner of Zoom, you create marketing assets related to Zoom, please make sure to use the appropriate Partner Badge or Lock-up that corresponds to your partnership with Zoom. Partner Badges or Partner Lock-ups are the preferred branding options to use in partner- led co-marketing assets and to showcase your partnership with Zoom. Important Partner Designations Solution Provider Solution Providers bring Zoom’s communications platform to large enterprises and small businesses alike through our Reseller Partner Program, Referral Partner Program (including Agents), and/or Certified Integrator Program. Technology Services Distributor Technology Services Distributors help bring Zoom to market through a broad community of sales partners (resellers and agents) who provide value-added services, selling support and focused technical expertise. Hardware Partner Hardware Partners develop hardware components or solutions to work with a Zoom product and/or have completed the Zoom Hardware Certification Program. Service Provider Service Providers are carriers, telecommunications providers, and cloud peering partners that sell Zoom as an integrated solution with their value-added services. Alliance Partner Alliance Partners are industry, vertical segment, category leaders, investors and affiliates that deliver an improved user experience and/or address a unique commercial opportunity typically through integrating Zoom into their service offerings. Integrated Software Vendor Integrated Software Vendors (ISV) are companies who integrate into Zoom by creating applications for our App Marketplace or embed Zoom into their application and offer as a value add. Developer Developers use solutions and tools made available by the Zoom Developer Platform to build apps and integrations either on top of Zoom’s industry-leading communications platform, or by integrating core Zoom technology into their products and services.

Partner Messaging and Branding Guide | January 2022 | 51 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Partner Badges Use your approved Partner Badge to generally promote your partner designation in the Zoom Partner Program and to substantiate your competencies or specializations in relation to the Zoom platform. Full Color Logo Monochrome Logo

Partner Messaging and Branding Guide | January 2022 | 52 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal When using the badge near other graphic elements, make sure you give it some room to breathe. The empty space around the badge should be at least half the size of the height. Partner Badge Clear Space & Minimum Size Clear Space x • Maximum print size is 2.5” (63.5mm) in width • For Zoom Blue please use PANTONE 279C • For Navy color please use PANTONE 655C For Print Minimum & Maximum Size Minimum Size on web Maximum Size on web 60px 120px 0.5x 0.5x 0.5x 0.5x

Partner Messaging and Branding Guide | January 2022 | 53 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Available Partner Badges Integrated Software Vendor Technology Services Distributor See page 82 for image download. If you do not have access to the page, email partnermarketing@zoom.us.

Partner Messaging and Branding Guide | January 2022 | 54 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Zoom Certified Badge This “Zoom Certified” badge identifies hardware that has undergone comprehensive testing and review, and is certified as hardware compatible with Zoom software. Full Color Logo Monochrome Logo See page 82 for image download. If you do not have access to the page, email partnermarketing@zoom.us.

Partner Messaging and Branding Guide | January 2022 | 55 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal When using the badge near other graphic elements, make sure you give it some room to breathe. The empty space around the badge should be at least half the size of the height. Zoom Certified Badge Clear Space & Minimum Size Clear Space Minimum & Maximum Size Minimum Size on web Maximum Size on web 100px 160px 0.5x • Maximum print size is 2.5”x2.5” (63.5mmx63.5mm) • For color please use PANTONE 279C For Print 0.5x 0.5x 0.5x x

Partner Messaging and Branding Guide | January 2022 | 56 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Partner Lock-ups The use of the Partner Badge is always preferred, however, use the Partner Lock-up for marketing assets where a horizontal design layout or space requires it. Partner Lock-ups only include the general partner designation and do not include additional details such as program competencies or specializations. Full Color Logo Monochrome Logo See page 82 for image download. If you do not have access to the page, email partnermarketing@zoom.us.

Partner Messaging and Branding Guide | January 2022 | 57 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Partner Lock-up Clear Space & Minimum Size When using the lock-up near other graphic elements, make sure you give it some room to breathe. The empty space around the lock-up should be at least the equal amount of height. To ensure the logo maintains its visual impact do not go any smaller than 32 pixels in height. Clear Space 32px Minimum Size

Partner Messaging and Branding Guide | January 2022 | 58 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Available Partner Lock-ups Stacked Lock-up Wide Lock-up See page 82 for image download. If you do not have access to the page, email partnermarketing@zoom.us.

Partner Messaging and Branding Guide | January 2022 | 59 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Partner Badges & Lock-ups Usage Matrix Location Permitted or Not permitted Use of the Partner Badge Use of the Partner Lock-up Websites, Landing Pages Zoom Partners can use Zoom Partner Badges to generally promote their designation in the Zoom Partner Program, and to substantiate their capabilities, competencies and specializations in relation to the solution offering that they’re featuring. Zoom Partners can use Zoom Partner Lock-ups to generally promote their designation in the Zoom Partner Program. Lock-ups are preferred for assets where a horizontal space or layout makes them more appropriate. Email Communications Collateral Event Assets Outdoor Advertising Online Ads Social Media Account or Profile Images Zoom Partner Badges or Lock-ups may not be used in social media account profile images, but may be used in a marketing asset or ad that is promoted on social media, as long as the asset follows the guidelines detailed in this document. Promotional Materials Zoom Partners can use Zoom Partner Badges or Lock-ups in promotional items to promote their designation in the Zoom Partner Program. Additional information. More information available at https://partner.zoom.us/. and Zoom Partner Portal. Questions. Contact your Partner Manager or partnermarketing@zoom.us

Partner Messaging and Branding Guide | January 2022 | 60 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Do’s & Dont’s • A Zoom Partner badge or lock-up should only be placed on materials that also have your logo. Your logo should always be primary; your logo is left, our badge or lock-up is right; your logo is top, our badge or lock-up is bottom • Zoom Partner badges or lock-ups are intended to be a stamp of certification. Badges or lock-ups should be used as subtle marks on your materials and should not take up more than 10% of any surface • On virtual backgrounds, the Zoom logo should be secondary to your logo. Typically top right works best • On social images, the Zoom logo should be secondary or less prominent than your logo DO • Do not lead with a badge or lock-up on any of your material. Our badges or lock-ups are intended to be secondary to your logo • Do not alter or separate parts of the assets Zoom provides you. Only use logos, badges or lock-ups as delivered. This includes manipulating the size and color of elements within given logos, lock-ups or badges • Do not use both the Partner Badge and the Partner Lock-up at the same time on any assets. You can use one or the other, but not both • Do not use more than one Zoom logo, Partner Badge or Partner Lock-up on any piece of collateral. For boxes or materials with multiple sides, do not use more than one on each side DON’T

Partner Messaging and Branding Guide | January 2022 | 61 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Do not create a joint logo lock-up with any symbol other than a vertical or horizontal divider, providing clear space for each logo. Partners should not use Zoom brand elements to appear as an extension of Zoom. Joint Lock-up with the Zoom Logo For approved partners, those in a Zoom Partner Program, you may use a joint lock-up within your Partner-led or Partner-generated marketing material. As logos come in all shapes and sizes, there is no perfect science but please ensure there is an even balance between your logo and the Zoom logo, and neither logo is more prominent. Our partnership lock-up must always include a divider unless previously agreed upon. Zoom’s logo should be secondary (on the right side) for partner-led co-marketing materials, and never be smaller than 18px in height. 75% 150% 100% Web: #BABACC Print: Pantone 5495C Minimum Width: 1px Web: #2D8CFF Print: Pantone 279C Minimum Size + DON’T 18px Vertical Lockup Horizontal Lockup

Partner Messaging and Branding Guide | January 2022 | 62 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Joint Lock-up with the Zoom Logo Usage Matrix Location Permitted or Not permitted Use “Partner Logo” Together with the “Zoom Logo” Websites, Landing Pages Your logo, as a Zoom Partner, can be presented together with the Zoom logo to showcase your partnership with Zoom as long as the guidelines in this document are followed. See Partner-Led Co-Marketing section. Email Communications Collateral Event Assets Outdoor Advertising Online Ads Social Media Account or Profile Images Your logo, as a Zoom Partner, can not be presented together with the Zoom logo in social media account profile images, but they may be used together in a marketing asset that is promoted on social media, as long as the guidelines detailed in this document are followed. Promotional Materials A joint Lock-up with the Zoom Logo may be used in promotional or merchandise items. See page 73 for example. Additional information. More information available at https://partner.zoom.us/, and Zoom Partner Portal. Review and approval required. Before using this logo, please share a preview of the marketing asset with partnermarketing@zoom.us for review and approval.

Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner Websites, Landing Pages Search Engine Marketing (SEO), Display Advertising & Domain names Social Media & Email Marketing Partner-Led Co-Marketing Examples Additional Resources Legal Digital Marketing & Media Buying

Partner Messaging and Branding Guide | January 2022 | 64 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner Websites, Landing Pages Search Engine Marketing (SEO), Display Advertising & Domain names Social Media & Email Marketing Partner-Led Co-Marketing Examples Additional Resources Legal • Replicate a Zoom landing page or otherwise mimic Zoom’s website • Do not use the Zoom logo at the top of your homepage • Use Zoom-owned imagery without written consent from partnermarketing@zoom.us • Insert your own branding above Zoom brand elements • Be consistent with your website look and feel • Follow core Zoom product positioning identified in pages 12 -14 of this guide • Follow landing page best practices: - Use clear, concise, and compelling messaging - Include a lead form to create conversions - Make your page responsive DON’T Partner Websites, Landing Pages Zoom partners may represent their Zoom partnership on their website by either (a) positioning the Zoom logo as an offering within their portfolio or (b) creating a Zoom- dedicated landing page within their own website. Zoom brand elements must be displayed following all guidelines in this document, making sure it is clear on the website that the partner company offers Zoom solutions without implying they are Zoom. DO

Partner Messaging and Branding Guide | January 2022 | 65 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner Websites, Landing Pages Search Engine Marketing (SEO), Display Advertising & Domain names Social Media & Email Marketing Partner-Led Co-Marketing Examples Additional Resources Legal Search Engine Marketing (SEO), Display Advertising, & Domain Names Search Engine Marketing (SEO) All Zoom partners can request to be whitelisted for using the term “Zoom” or Zoom product names like “Zoom Rooms” in ad copy by sending a request to partnermarketing@zoom.us and copy your Zoom Partner Manager. Without being whitelisted, ads will be flagged and removed by Google Ads. Zoom partners must not bid on any keyword or phrase containing “Zoom” or references to the “Zoom” brand without express consent from Zoom. On generic (non-Zoom) keywords, Zoom partners must make an effort to set keyword bids such that partner ads rank below Zoom ads, where possible. Zoom partners may use “Zoom” or Zoom product names like “Zoom Rooms” in ad copy, but it must be clear that the ad is from a Zoom partner, not Zoom itself. Domain Names & Keywords Display Advertising All advertising creative (e.g banners) that contain Zoom assets (logo, messaging) must be approved by the Zoom brand team. To request a review, email partnermarketing@zoom.us and copy your Zoom Partner Manager. Meetonzoom.com zoomphone.AcmePartner.com AcmePartner-zoomsolutions.com www.AcmePartner-zoom.com www.zmPartner.com • Do not use “Zoom” or any of the Zoom trademarks within your domain name, website title, or favicon • Do not use advertising keywords or ad copy that incorporate Zoom brand names without Zoom’s written permission • The URL www.AcmePartner-zoom.com is not permissible use of the Zoom brand or trademark because the trademark is within the domain name itself DON’T www.AcmePartner.com video.AcmePartner.com www.AcmePartner.com/zoom • Create domain names that properly identify your company and its brands only • Use advertising keywords and ad copy that are associated with and promote your company or industry • Partners may use Zoom in a directory path of the Partner’s web URL. E.g www.AcmePartner. com/zoom DO

Partner Messaging and Branding Guide | January 2022 | 66 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner Websites, Landing Pages Search Engine Marketing (SEO), Display Advertising & Domain names Social Media & Email Marketing Partner-Led Co-Marketing Examples Additional Resources Legal Social Media & Email Marketing Zoom Logos, Badges, or Lock-ups may not be used in social media account profile images, but may be used in a marketing asset that is promoted on social media as long as the asset follows the brand guidelines. #AcmePartnerZoomtopia @AcmePartner_Zoom • Do not create social media handles, tags, account images, or the like that include Zoom brands, abbreviations of those brands or anything confusingly similar, icons, or logos DON’T @AcmePartnerSupport #AcmePartner • Create social media handles, tags, or the like that properly identify your company and its brands only • For email, use your name in the subject line to make it clear the email is from your company DO

Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Joint Logo Examples Partner Badge Examples Partner Lock-up Examples Additional Resources Legal Partner-Led Co-Marketing Examples

Partner Messaging and Branding Guide | January 2022 | 68 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Joint Logo Examples Partner Badge Examples Partner Lock-up Examples Additional Resources Legal Email Marketing, Websites, & Landing Pages The following section of this document provides examples of how to apply Zoom’s Partner Messaging and Branding guidelines. Websites & Landing Pages Email Marketing

Partner Messaging and Branding Guide | January 2022 | 69 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Joint Logo Examples Partner Badge Examples Partner Lock-up Examples Additional Resources Legal Social Banners & Flyers Social Banners Helping deliver Zoom’s video-first UCaaS platform to our clients Find out more Join our next webinar How to maintain your workflow before, during, and after a meeting Friday 27th August PST: 10:00 - 14:30 EST: 13:00 - 17:3V0 Daniel Dosantos Senior marketing Executive Max Jackson Director of International Client Management Flyers A new way to stay connected to your clients Volectatus sunt officid maio minctas reprepta dusdand itionse cus, sam, sitia sa quae peria velecto et, volupta tiorest istiam fugitibus volupidusa volenis destrum. As experio magniet am idendi nosti omnimet facerum enitios aperfere pedio estia iunt ut ipic to volupta corporeri coriorporro in cus, vel is et volum asitae sum veria dolupta spedis dolupta niminveliant voluptatur se estiass inverum etur rorem quis antiae natent officaecus. Nos est ut utae quiani aligent pellupt iuscid et omnis rerum, volest volupta testion estiure pro corporerume postio maximin temolor roreri ut fugiati dit ut maxim quati ommolup tatur. Mi, offic te non nihicipiet pe si ut qui cum qui corpor ressunt ioriandenis vollit dolor autatis susandaecab inciasp edipsum as resci nobist quatur as aboreicatur ad exerrunt hiliquia dolo eum quis enducium quate vent etur? Dolorum quamet quidi cone dolorepe moluptati. Volectatus sunt officid maio minctas reprepta dusdand sinci. • Aborum aut ent autem eum abore sinci odigenistia net laces auta volorpo restionsene is eicae voluptatium recto dus • Sum seniet eos et quo blaborit accum archic tempor sequiam veniene • Solor aut omnis quam sitiis que pratiis modisqui tem quidus • Rem quate se rem repratia sum ipsa iunti to ma doluptum auta Acme Partner and Zoom Volectatus sunt officid maio minctas reprepta dusdand itionse cus, sam, sitia sa quae peria velecto et, volupta tiorest istiam fugitibus volupidusa volenis destrum. Aborum aut ent autem eum abore sinci odigenistia net laces auta volorpo restionsene is eicae voluptatium recto dus, sum seniet eos et quo blaborit accum archic tempor sequiam veniene ctotatibus nobit vent, suntum quamus. omnime nos nones dolor aut omnis quam sitiis que pratiis modisqui tem quidus r em quate se rem repratia sum ipsa iunti to ma doluptum auta delest, volupta temperum que comnitio et doluptat audae.Volectatus sunt officid maio minctas reprepta dusdand itionse cus, sam, sitia sa quae peria velecto et, volupta tiorest istiam fugitibus volupidusa volenis destrum. Aborum aut ent autem eum abore sinci odigenistia net laces auta volorpo restionsene is eicae voluptatium recto dus, sum seniet eos et quo blaborit accum archic tempor sequiam veniene ctotatibus nobit vent, suntum quamus. omnime nos nones dolor aut omnis quam sitiis que pratiis modisqui tem quidus r em quate se rem repratia sum ipsa iunti to ma doluptum auta delest, volupta temperum que comnitio et doluptat audae suntum quamus tiorest istiam.

Partner Messaging and Branding Guide | January 2022 | 70 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Joint Logo Examples Partner Badge Examples Partner Lock-up Examples Additional Resources Legal Presentations & Event Promotions Presentations & Events Hosted by Zoom Event Promotions Title slide Divider slide Copy slide

Partner Messaging and Branding Guide | January 2022 | 71 Joint Solution Brief Template This simple solution brief template is ideal for partners that have created a solution, integration, application or service that runs with or on Zoom. The purpose is to provide a compelling solution brief template for Zoom Partners to use so that joint customers can clearly understand the value proposition and benefits of the solution, how to learn more about it and how to purchase it. Page 1 Page 2 Page 3 Headline pro tempora qui tatur untis aut premodis que pelesequame abore etum Hitiunt aut liciderum Hario vel inciur suntur sum volorest nuisquo toamnis nus imagnatibusa qui accaesciam quas ium volorest laut vellantius. ACME Partner Solution Brief | July 2021 Id minvene ctotas eaqui acerum exper spienit, venet debit aut veribusandi quia sam in nat est volut ut ad que nis inulpa sum que delesecta volora consedi doluptatene magnimoles pres nis qui conet veris res comni verchit aturibus dolente cusam, verum et ati bea conseque corestion eum sundanis accust, sitatat exces est ut quundia siti debis eos simint vel in ea quos sundanis que delesecta volor accust. Id minvene ctotas eaqui acerum exper spienit, venet debit aut veribusandi quia sam in nat est volut ut ad que nis inulpa sum que delesecta volora consedi doluptatene magnimoles pres aturibus dolente cusam, verum et ati nis qui conet veris res comni verchit aturibus dolente cusam, verum et ati bea conseque exces est ut quundia siti corestion. Et aut imusdaerum vendebis endantet et iducitio. Nam inciam niscipsanto offic temquis cimpore mporem ilit abores am aut ut dolorum re odit ut reiunt volum quaspis molut eum quam, quaecte quasi namet quam rest cus. Ist hitiunt aut liciderum, odignim intisti alique non re aute nulparcid mo officiaspis re, nullor magnis accusm aspisin ctatur moles quis vitatarcius dolecaepudam earita di elibusci qui vent, consequo cores mint dolor sus restem accab id etus namet quam rest accusam alit dolorep udigend aeptae et et Tota que labo. Udandipic tet res aut as venimus delicat iorestestis utae porem quis eum eum dollab ium re voloresti il evel iligentet lature laut velesci liquos suntur andaerferum voles dolorep uditat laut oditis di ut porre. Diagram/Image Challenge Et aut es reeum am eiciis suntis de simagnimus magnis dolecum quae veliquam vellori buscillescia dolupiendae. Nam quam, explatem. Ut eni doluptassit dolorporest omnim eatur. Nam quam, explatem. Ut eni doluptassit dolorporest omnim dolorporest omnim eatur. Solution Nam quam, explatem. Ut eni doluptassit dolorporest omnim eatur. Nam quam, explatem. Ut eni doluptassit dolorporest omnim dolorporest omnim eatur. Ut eni doluptassit dolorporest omnim eatur. Nam quam, explatem. Deni doluptassit dolorporest omnim dolorporest omnim eatur. Benefit Ut eni doluptassit dolorporest omnim eatur. Nam quam, explatem eni doluptassit dolorporest omnim dolorporest omnim eatur. Et aut es reeum am eiciis suntis de simagnimus magnis dolecum quae veliquam vellori buscillescia dolupiendae. Nam quam, explatem. Ut eni doluptassit dolorporest omnim eatur. Nam quam, explatem. Ut eni doluptassit dolorporest omnim dolorporest dolorporest omnim do omnim eatur. Pudam ommolor iorepe veles nossimi nvelibus essectus soluptae omnis aut laturem re simoloria vero quia alit eos mossit magnis mos moluptaturlitium et es niet aut. Id minvene ctotas eaqui acerum exper spienit, venet debit aut veribusandi quia sam in nat est volut ut ad que nis inulpa sum que delesecta volora consedi doluptatene magnimoles pres nis qui conet veris res comni verchit aturibus dolente cusam, verum et ati bea conseque corestion eum sundanis accust, sitatat exces est ut quundia siti debis eos simint vel in ea quos sundanis que delesecta volor accust. Id minvene ctotas eaqui acerum exper spienit, venet debit aut veribusandi quia sam in nat est volut ut ad que nis dolente cusam, verum et ati nis qui conet veris res comni verchit aturibus dolente cusam, verum et ati bea conseque exces est ut quundia siti corestion. Et aut imusdaerum vendebis endantet et iducitio. Nam inciam niscipsanto offic temquis cimpore mporem ilit abores am aut ut dolorum re odit ut reiunt volum quaspis molut eum quam, quaecte quasi namet quam rest cus. Hitiunt aut liciderum, odignim intisti alique non re aute nulparcid mo dolecaepudam earita di elibusci qui vent, consequo cores mint dolor sus restem accab id etus namet quam rest accusam alit dolorep udigend aeptae et et Tota que labo. Udandipic tet res aut as venimus delicat iorestestis utae porem quis eum eum dollab ium re voloresti il evel iligentet lature laut velesci liquos suntur andaerferum voles dolorep uditat laut oditis di ut porre. Id minvene ctotas eaqui acerum exper spienit, venet debit aut veribusandi quia sam in nat est volut ut ad que nis inulpa sum que delesecta volora consedi doluptatene magnimoles pres bea conseque corestion eum sundanis accust, sitatat exces est ut quundia siti debis eos simint vel in ea quos sundanis que delesecta volor accust. Id minvene ctotas eaqui acerum exper spienit, venet debit aut veribusandi quia sam in nat est volut ut ad que nis inulpa sum que delesecta volora consedi doluptatene magnimoles pres aturibus dolente cusam, verum et ati nis qui conet veris res comni verchit aturibus dolente cusam, verum et ati bea conseque exces est ut quundia siti corestion. Min vene ctotas eaqui acerum exper spienit venet debit aut veribusandi uia sam in nat est volut ut ad que. • Fis inulpa sum que delesecta volora consedi doluptatene magnimoles pres nis qui conet veris res comni verchit aturibus dolente cusam • Verum et ati bea conseque corestion eum sundanis accust, sitatat exces est ut quundia siti debis eos simint vel in ea quos sundanis que delesecta volor accust • Id minvene ctotas eaqui acerum exper spienit, venet debit aut veribusandi quia sam in nat est volut ut ad que nis inulpa sum que delesecta volora consedi doluptatene magnimoles pres aturibus dolente cusam, verum et ati nis qui conet Diagram/Image Fis inulpa sum que delesecta volora consedi doluptatene magnimoles pres nis qui conet veris res comni. Verum et ati bea conseque corestion eum sundanis accust, sitatat exces est ut quundia siti debis eos simint vel in ea quos sundanis que delesecta volor accust id minvene ctotas eaqui acerum exper spienit, venet debit aut veribusandi quia sam in nat est volut ut ad que nis inulpa sum que delesecta volora consedi doluptatene magnimoles pres aturibus dolente cusam, verum et ati nis qui conet veris res comni verchit aturibus simint vel in ea quos sundanis que delesecta volor. Diagram/Image ACME Partner Solution Brief | July 2021 Soluptae omnis aut laturem re simoloria vero quia alit eos mos molupt veles nossimi nvelibus essectus. Id minvene ctotas eaqui acerum exper spienit, venet debit aut veribusandi quia sam in nat est volut ut ad que nis inulpa sum que delesecta volora consedi doluptatene magnimoles pres nis qui conet veris res comni verchit aturibus dolente cusam, verum et ati bea conseque corestion eum sundanis accust, sitatat exces est ut quundia siti debis eos simint vel in ea quos sundanis que delesecta volor accust. Id minvene ctotas eaqui acerum exper spienit, venet debit aut veribusandi quia sam in nat est volut ut ad que nis dolente cusam, verum et ati nis qui conet veris res comni verchit aturibus dolente cusam, verum et ati bea conseque exces est ut quundia siti corestion. Et aut imusdaerum vendebis endantet et iducitio. Nam inciam niscipsanto offic temquis cimpore mporem ilit abores am aut ut dolorum re odit ut reiunt volum quaspis molut eum quam, quaecte quasi namet quam rest cus. Hitiunt aut liciderum, odignim intisti alique non re aute nulparcid mo dolecaepudam earita di elibusci qui vent, consequo cores mint dolor sus restem accab id etus namet quam rest accusam alit dolorep udigend aeptae et et Tota que labo. Udandipic tet res aut as venimus delicat iorestestis utae porem quis eum eum dollab ium re voloresti il evel iligentet lature laut velesci liquos suntur andaerferum voles dolorep uditat laut oditis di ut porre. Min vene ctotas eaqui acerum exper spienit venet debit aut veribusandi uia sam in nat est volut ut ad que. Fis inulpa sum que delesecta volora consedi doluptatene magnimoles pres nis qui conet veris res comni. Verum et ati bea conseque corestion eum sundanis accust, sitatat exces est ut quundia siti debis eos simint vel in ea quos sundanis que delesecta volor accust id minvene ctotas eaqui acerum exper spienit, venet debit aut veribusandi quia sam in nat est volut ut ad que nis inulpa sum que delesecta volora consedi doluptatene magnimoles pres aturibus dolente cusam, verum et ati nis qui conet veris res comni verchit aturibus simint vel in ea quos sundanis que delesecta volor. Diagram/Image Id minvene ctotas eaqui acerum exper spienit, venet debit aut veribusandi quia sam in nat est volut ut ad que nis inulpa sum que delesecta volora consedi doluptatene magnimoles pres nis qui conet veris res comni verchit aturibus dolente cusam, verum et ati bea conseque corestion eum sundanis accust, sitatat exces est ut quundia siti debis eos simint vel in ea quos sundanis que delesecta volor accust. Id minvene ctotas eaqui acerum exper spienit, venet debit aut veribusandi quia sam in nat est volut ut ad que nis dolente cusam, verum et ati nis qui conet veris res comni verchit aturibus dolente cusam, verum et ati bea conseque exces est ut quundia siti corestion. Et aut imusdaerum vendebis endantet et iducitio. Nam inciam niscipsanto offic temquis cimpore mporem ilit abores am aut ut dolorum re odit ut reiunt volum quaspis molut eum quam, quaecte quasi namet quam rest cus. Hitiunt aut liciderum, odignim intisti alique non re aute nulparcid mo dolecaepudam earita di elibusci qui vent, consequo cores mint dolor sus restem accab id etus namet quam rest accusam alit dolorep udigend aeptae et et Tota que labo. Udandipic tet res aut as venimus delicat iorestestis utae porem quis eum eum dollab ium re voloresti il evel iligentet lature laut velesci liquos suntur andaerferum voles dolorep uditat laut oditis di ut porre. Id minvene ctotas eaqui acerum exper spienit, venet debit aut veribusandi quia sam in nat est volut ut ad que nis dolente cusam, verum et ati nis qui conet veris res comni verchit aturibus dolente cusatemquis cimpore mporem ilit abores am aut ut dolorum re odit ut reiunt volum quaspis molut eum quam, quaecte quasi namet quam rest cus. ACME Partner Solution Brief | July 2021 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Joint Logo Examples Partner Badge Examples Partner Lock-up Examples Additional Resources Legal See page 82 for image download. If you do not have access to the page, email partnermarketing@zoom.us.

Partner Messaging and Branding Guide | January 2022 | 72 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Joint Logo Examples Partner Badge Examples Partner Lock-up Examples Additional Resources Legal Booth Graphics Note: Prior-approval is needed to co-brand booth graphics. Please contact partnermarketing@zoom.us for prior-approval. Also, an electronic proof or sample must also be approved by Zoom prior to printing or manufacturing.

Partner Messaging and Branding Guide | January 2022 | 73 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Joint Logo Examples Partner Badge Examples Partner Lock-up Examples Additional Resources Legal Promotional Items Promotional Items / Merchandise YOUR TAGLINE HERE Note: Prior-approval is needed to co-brand a promotional item. Please contact partnermarketing@zoom.us for prior-approval. Also, an electronic proof or sample must also be approved by Zoom prior to printing or manufacturing. All promotional items and merchandise should be apparel and/or workplace items only.

Partner Messaging and Branding Guide | January 2022 | 74 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Joint Logo Examples Partner Badge Examples Partner Lock-up Examples Additional Resources Legal Partner Badge Examples

Partner Messaging and Branding Guide | January 2022 | 75 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Joint Logo Examples Partner Badge Examples Partner Lock-up Examples Additional Resources Legal Partner Lock-up Examples • Partners may only use the following approved phrase(s) to promote, advertise, market, or communicate their relationship with Zoom: for example, “Zoom Service Provider”, or “Zoom Distributor,” and so forth • Badges/Lock-ups require different levels of certification/obligation, and if required steps are not met or renewed, Zoom will expire a Partner’s use of a badge • Partners cannot state, imply, promote, advertise, market, or communicate in any manner that they are a preferred or exclusive partner of Zoom Important

Partner Messaging and Branding Guide | January 2022 | 76 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Joint Logo Examples Partner Badge Examples Partner Lock-up Examples Additional Resources Legal Partner Lock-up Examples

Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Additional Resources

Partner Messaging and Branding Guide | January 2022 | 78 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Additional Resources Website Resource Email Resource Website https://zoom.us/ Blog https://blog.zoom.us/ Zoom Cares https://zoom.us/docs/en-us/zoomcares.html Twitter https://twitter.com/zoom Linkedin https://www.linkedin.com/company/zoom-video-communications/ Facebook http://facebook.com/zoomvideocommunications/ Instagram https://www.instagram.com/zoom/ Zoom Partner Marketing & Programs https://partner.zoom.us/ partnermarketing@zoom.us Zoom App Marketplace https://marketplace.zoom.us/ app-marketing@zoom.us Zoom Partner Portal https://mypartnerportal.zoom.us/ partnermarketing@zoom.us Hardware Certification Program https://zoom.us/certified hcp@zoom.us Zoom Brand Guide https://zoom.us/brandguidelines brand@zoom.us Company Overview and Media Kit https://zoom.us/docs/en-us/media-kit.html press@zoom.us

Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Legal

Partner Messaging and Branding Guide | January 2022 | 80 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Legal Zoom Marks Zoom, Zoom Rooms, Zooms Phone, and the related logos, partner badges, and icons noted in this Guide are all trademarks or registered trademarks of Zoom Video Communications, Inc. (“Zoom Marks”). The Zoom Marks may not be used without a written license or express written permission from Zoom such as a partner agreement. All use of the Zoom Marks must comply with this Partner Messaging and Branding Guide, Zoom’s Brand Guidelines, Zoom’s Trademark Use Guidelines , and any applicable license terms in your partner agreement with Zoom. Credit Proper trademark attributions should be used on any advertisement, marketing, or other creative or product communication featuring a Zoom Mark. For example: Zoom and the Zoom logo are trademarks of Zoom Video Communications, Inc. Zoom Legal & Compliance Center https://zoom.us/legal legal@zoom.us

If you have any questions not covered in these guidelines, please contact brand@zoom.us. If you have questions regarding your partnership with Zoom, please contact your Zoom Partner Manager or partnermarketing@zoom.us.

Downloads Item Dropbox URL Zoom Logo https://www.dropbox.com/sh/0s7rx6uw3uerd8t/AAA3Iz3UWVRCZJg2I3fnfHD_a?dl=0 Zoom App Icon https://www.dropbox.com/sh/zongobu32ae2d86/AAANh-7C4UtkXHWCvoqy9iA8a?dl=0 Zoom Phone Logo https://www.dropbox.com/sh/r5f9nk5c7kzhlxu/AADcBOYx7QFf1dHolpQ7l7kya?dl=0 Zoom Rooms https://www.dropbox.com/sh/5c03cz49zyai9pn/AAArxYifSHgsyh5TWGb2JQBia?dl=0 Powered by Zoom https://www.dropbox.com/sh/bxt5d41rewcdna3/AADc7TojZZZQgFUYDSO3bsX6a?dl=0 Zoom App Marketplace https://www.dropbox.com/sh/teitapvk66p4a7l/AACnK_Dv0VoU1gaXsbh7PvM4a?dl=0 Zoom Events https://www.dropbox.com/sh/5w09u1apt01sar9/AABP6QEOpLYMoydWQKgd95uAa?dl=0 Partner Badges https://www.dropbox.com/sh/mubiqy4d6rhdmgo/AAA9IGblV9-H3YMF35ZCXDyla?dl=0 Zoom Certified Badge https://www.dropbox.com/sh/0zc68ju8teljegn/AADmJtD5Zos2EfKjmF77DAAMa?dl=0 Partner Lock-ups https://www.dropbox.com/sh/mubiqy4d6rhdmgo/AAA9IGblV9-H3YMF35ZCXDyla?dl=0 Joint Solution Brief Template https://www.dropbox.com/sh/0dy0kwrdze1hcwj/AABFJFLYtvBxFfLXiNzljUGra?dl=0 Zoom App Marketplace Badge https://www.dropbox.com/sh/qnfg3qkos6hgq5w/AAAxBc9rQnhbrYrSMxrZNfGfa?dl=0