Partner Messaging and Branding Guide | January 2022 | 9 Guiding Principles Growing Together Agility Clarity Partner-Led Announcements Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal How to Write about Your Partnership Header: [Partner Name] Teams Up with Zoom for [xyz integration or agreement.] Subhead: Major benefit. [Partner Name] today announced that they have joined forces with Zoom Video Communications, Inc. to [service brought to market]. [Details of integration/partnership, benefits to customers.] [Quote from company executive.] “I am proud team up with [company] to bring xyz to market,” said [Zoom employee], [title], for Zoom. “[Key benefits restated]”. Website & Blog Header: Delivering Zoom’s video communications platform Sub-header: Contact us to learn more Social & Digital Ads Header: A proud Zoom partner Sub-header: Contact me to learn more Email Signature We are proud to partner with @zoom to bring our customers an industry-leading solution for video communications. Contact us today to learn how @Company Name can help your business with a reliable, scalable, and frictionless solution for video, phone, chat, and collaboration! #ZoomPartner #InsertYourOwnHashtag Social Media Post

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