Partner Messaging and Branding Guide | January 2022 | 8 Guiding Principles Growing Together Agility Clarity Partner-Led Announcements Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Partners are encouraged to leverage social media, email communications, and their own blogs to announce partnership and solution news. Zoom does not frequently issue press releases regarding partners, and rarely issue joint releases with partners. Only partners in one of our Partner Programs may issue their own releases regarding Zoom, following these guidelines. All press-related materials and media opportunities, including press releases, articles, and blogs that reference Zoom must be reviewed and approved by Zoom before publication. Any press material or press release not pre-approved by Zoom may cause the partner to be in breach of the Partner Agreement, and or Partner Program. Partner-Led Announcements • Do not use language that implies exclusivity and avoid superlatives, such as: “only,” “best,” “most,” “largest,” “exclusive,” and “first” • Do not include Zoom’s boilerplate (“About Zoom” section) or a Zoom press contact in the release • Language such as “[Company] and Zoom announce...” or [Company] partners with Zoom..” is not acceptable DON’T • Please submit the draft to your Partner Manager and/or Partner Marketing Manager to faciliate a review. • Please allow up to 14 business days for the Zoom review process. Where to Send & Turnaround Time • The first mention of Zoom within your body content should refer to “Zoom Video Communications, Inc.” and thereafter you may simply use “Zoom” • We strongly recommend including customer quotes in your press release submissions • The release should highlight a clear call to action and the customer benefit • Make it clear that this release is coming from your company only • Language such as “[Company] announces that it has teamed up with Zoom to...” is preferred • Release title should begin with your company’s name instead of our name: “[Company] Teams Up with Zoom to...” • When applicable, support your statements with data and sources • If a quote from Zoom is requested, please draft the proposed quote and include it for written approval • If you are including a trademark attribution statement, include a similar statement about Zoom’s trademark ownership after yours DO