Partner Messaging and Branding Guide | January 2022 | 7 Guiding Principles Growing Together Agility Clarity Partner-Led Announcements Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Partners should not represent themselves as Zoom. Use of the Zoom logo and proprietary brand assets is not allowed unless a formal, written, and signed agreement is in place. Zoom trademarks must not be used in any way that implies an endorsement or responsibilities that do not exist. Do not use Zoom marks as a visual focal point on any materials or in a manner likely to confuse the origin of products, services, or materials. Important: When as a Partner of Zoom, you create marketing assets related to Zoom, please make sure to use the appropriate Partner Badge or Lock-up that corresponds to your partnership with Zoom. Partner Badges or Partner Lock-up are the preferred branding options to use in partner-led co-marketing assets and to showcase your partnership with Zoom. Clarity • The partner owns the relationship, is the primary brand, and leads the marketing effort • The partner logo always appears first • In this document, you will find guidance on how to visually communicate your Partner logo next to the Zoom logo • The partner’s visual system should be the look for partner-led communications • Partner visuals should be prominently featured. Zoom may be represented by a logo in a lesser weight • Materials are subject to Zoom’s review. Partners should work with their respective Zoom Partner Managers • The call to action must direct to a partner- owned landing page Partner-Led Co-Marketing • Zoom owns the relationship, is the primary brand, and leads the marketing effort • The Zoom logo always appears first • The Zoom branding and visual system should be the look for Zoom-led communications • Zoom visuals should be prominently featured. The partner may be represented by a logo in a lesser weight • Materials are subject to Zoom review. Partners should work with their respective Zoom account managers • The call to action must direct to a Zoom landing page Zoom-Led Co-Marketing