Partner Messaging and Branding Guide | January 2022 | 5 Guiding Principles Growing Together Agility Clarity Partner-Led Announcements Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Growing Together Together with our Partners, Zoom helps the world connect — and deliver happiness while doing it. We set out to build the best video conferencing platform for the enterprise, and today help people communicate better with products like Zoom Phone, Zoom Rooms, Zoom Video Webinars, Zoom Apps and Zoom Events. We are problem-solvers and self-starters, working at a fast pace to design solutions with our customers and users in mind. We enhance and bring Zoom products to market with the help of our vibrant and rapidly growing partner community. The Zoom voice is a helpful guide to the world of video communications. It directly reflects our company culture of caring, staying humble, and delivering happiness to our customers. Its tone may be more or less formal, but it is always focused on getting the necessary information to a busy audience. We lean towards straightforward, informative content. We don’t like overly cutesy or silly content, esoteric jargon, and wasting our reader’s time. We do like Oxford commas, tight language, and keeping it positive. Our Voice The tone of Zoom’s voice varies depending on the content we are presenting and the audience we’re speaking to. For most content – press releases, support documentation, case studies, data sheets, the website – our tone is straightforward and a bit buttoned-up, but not stuffy. We loosen up on social media, when describing a fun new feature or use case of Zoom, or when discussing a celebratory occasion, such as Zoomtopia. In most contexts we tend to insert mention of our gratitude toward our customers or others. Our Tone