Partner Messaging and Branding Guide | January 2022 | 56 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Partner Lock-ups The use of the Partner Badge is always preferred, however, use the Partner Lock-up for marketing assets where a horizontal design layout or space requires it. Partner Lock-ups only include the general partner designation and do not include additional details such as program competencies or specializations. Full Color Logo Monochrome Logo See page 82 for image download. If you do not have access to the page, email [email protected].