Partner Messaging and Branding Guide | January 2022 | 75 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Joint Logo Examples Partner Badge Examples Partner Lock-up Examples Additional Resources Legal Partner Lock-up Examples • Partners may only use the following approved phrase(s) to promote, advertise, market, or communicate their relationship with Zoom: for example, “Zoom Service Provider”, or “Zoom Distributor,” and so forth • Badges/Lock-ups require different levels of certification/obligation, and if required steps are not met or renewed, Zoom will expire a Partner’s use of a badge • Partners cannot state, imply, promote, advertise, market, or communicate in any manner that they are a preferred or exclusive partner of Zoom Important