Partner Messaging and Branding Guide | January 2022 | 50 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Program Designations Partner Badges Certified Badge Partner Lock-ups Usage Matrix Do’s & Don’ts Joint Lock-up Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Program Designations The Zoom Partner Badges and Lock-ups allow you to showcase your partner designation according to the Zoom Partner Programs your company is currently enrolled in. You can work with your Partner Manager to identify the Partner Badge and Lock-up you are approved to use. As a Partner of Zoom, you create marketing assets related to Zoom, please make sure to use the appropriate Partner Badge or Lock-up that corresponds to your partnership with Zoom. Partner Badges or Partner Lock-ups are the preferred branding options to use in partner- led co-marketing assets and to showcase your partnership with Zoom. Important Partner Designations Solution Provider Solution Providers bring Zoom’s communications platform to large enterprises and small businesses alike through our Reseller Partner Program, Referral Partner Program (including Agents), and/or Certified Integrator Program. Technology Services Distributor Technology Services Distributors help bring Zoom to market through a broad community of sales partners (resellers and agents) who provide value-added services, selling support and focused technical expertise. Hardware Partner Hardware Partners develop hardware components or solutions to work with a Zoom product and/or have completed the Zoom Hardware Certification Program. Service Provider Service Providers are carriers, telecommunications providers, and cloud peering partners that sell Zoom as an integrated solution with their value-added services. Alliance Partner Alliance Partners are industry, vertical segment, category leaders, investors and affiliates that deliver an improved user experience and/or address a unique commercial opportunity typically through integrating Zoom into their service offerings. Integrated Software Vendor Integrated Software Vendors (ISV) are companies who integrate into Zoom by creating applications for our App Marketplace or embed Zoom into their application and offer as a value add. Developer Developers use solutions and tools made available by the Zoom Developer Platform to build apps and integrations either on top of Zoom’s industry-leading communications platform, or by integrating core Zoom technology into their products and services.