Partner Messaging and Branding Guide | January 2022 | 3 Guiding Principles Core Messaging Zoom Branding Standards Logo Usage Partner Program Designations Digital Marketing & Media Buying Partner-Led Co-Marketing Examples Additional Resources Legal Welcome This Partner Messaging and Branding Guide is designed for Zoom’s partner ecosystem, approved partners, and their affiliates, that belong to one of our Partner Programs. They supplement our legal and compliance resources. This Guide will help you create compelling marketing campaigns and collateral that follows Zoom messaging and branding guidelines. All internal or external elements of communications and marketing campaigns, including but not limited to blogs, websites, emails, special media, press releases, event promotion, print collateral, social media, webinars, video, and online ads produced by Zoom Partners must adhere to these guidelines. Failure to comply with these guidelines will result in Zoom requiring you to rectify the non-compliant use potentially revoking your rights to use Zoom trademarks in your marketing collateral. To ensure your marketing materials align with Zoom’s branding policies, please distribute this Guide to your marketing managers, PR teams, product marketers, and graphic designers. Through these guidelines, we empower our partners and event sponsors to create clear and compelling marketing materials. If you have any questions not covered in these guidelines, please contact [email protected] . If you have questions regarding your partnership with Zoom, please contact your Zoom Partner Manager or [email protected] .