(Word limit: past generations. In other words, HỌA MẦU Contest has given 700 words) young people a chance to look back and to be immersed in the old values of their ancestors. - Benefits for local economy/ marketing: The contest brings up a quick glimpse of Cheo plays/ verses; thus, it partly promotes and advocates for Cheo Theaters in Vietnam. This is literally an effective way of getting Cheo come closer to its audiences. - Benefits in terms of value preservation: By spreading the message - Young people can always be a part of the old culture, they can always chill with Cheo, Chillchill Cheo is contributing in the process of maintaining and developing the Vietnamese culture to our people and to the world. This helps instill in people mind that the old values are worth to preserve properly and creatively. Representative An event organized by Chillchill Cheo with the purpose of bringing Cheo material to everyone, especially young people: (photos, videos, https://www.facebook.com/104630034400267/photos/a.1088738606 links) 42551/151071653089438/?type=3&theater https://www.facebook.com/104630034400267/photos/a.1088738606 42551/151071683089435/?type=3&theater https://www.facebook.com/104630034400267/photos/a.1088738606 42551/151071746422762/?type=3&theater Some of contestants’ products of Thi Mau: https://www.facebook.com/104630034400267/photos/a.1088738606 42551/160507435479193/?type=3&theater ( drawing model) https://www.facebook.com/104630034400267/photos/a.1088738606 42551/160778328785437/?type=3&theater (drawing) https://www.facebook.com/104630034400267/photos/a.1088738506 42552/159106385619298/?type=3&theater (digital painting) https://www.facebook.com/104630034400267/photos/a.1088738606 42551/159242672272336/?type=3&theater (model) 47