Best Practice no 13 : Local Topic of the Creative Contest “ HỌA MẦU”- Chillchill Cheo, Vietnam best practice Exact Location Through social platform Facebook Memory type Local Community Way of Contestants send pictures of their arts and brief description of Thi Mau expression (a character in Vietnamese literature and also the main inspiration of (Intervention the contest) to Chillchill Cheo. Type) Form: pencil/ watercolor/ digital drawing, handicraft… Material: unrestricted (conical hat, hand fan, wood, digital painting...) The contestants’ drawings got the most votes/ likes/ shares on Facebook will be received prizes from Chillchill Cheo. Senses mainly Sight activated th th Implementation 15 May 2020 (started) - 5 June 2020 (the last voting day) Date Brief The idea of HỌA MẦU Creative Contest is to bring Thi Mau image - one Description/Key of the most impressive and controversial character models of Cheo (A characteristics Vietnamese traditional musical art) to everyone. By creating a (Word limit: “playground” for art lovers who have nurtured their love for Cheo in 500 words) general and Thi Mau in particular, the contest gives the Vietnamese youths/ citizens a chance to relive those glory days when Vietnamese literacies play such a crucial role in the Viet’s lives. Main results for The main results can be concluded as followed: the local - Benefits for the local community/ cultural awareness: Back to community the old days, the art forms such as Cheo (musical theater), (social, economic, Tuong (theater), Hat ca tru (roughly “reformed theater)… are environmental, the main recreational and cultural activities of the Vietnamese etc) people. These arts have formed and marked an indelible mark in people’s mind and also represented moral and culture of the 46