4.6 Music Means of Expression of Collective Memory Music has a long history since it predates When folklore and cultural writing, is a means for people to express ceremonies are celebrated their feelings about the world around them with songs and music, it is to and also a part of community life. Music can demonstrate the tradition and be a “product of the behaviour of human customs of a society. Music is a groups, whether formal or informal: it is humanly organised sound” significant part of the changeless Music can embody collective memory since culture. collective memory attempts to explain why From a tourism point of view, music of a people act the way they do. society might be a means to help the outers Music can be used as a tool for the with different language could understand valorization and promotion of collective the spirit and also an attraction by inspiring memory: Societies require continuity and the visitors to have a deeper understanding. connection with the past to preserve social Music is universal and it goes beyond the unity and cohesion. Through music and its boundaries of language barriers. practices, a deeper understanding about The rhythm, instrumental, melody, the past and the previous generation is harmonies cause people to relate/connect given to young generation. From there, the to it. Just by the rhythm and the tune, even core values are passed downed naturally in different language, most of the time, from generation to generation. This is anyone could probably get a good grasp of seen in national rhythm, compatriotic what the song is about. song, traditional songs, which emerge from classical literature, epics and heroic poems. Songs and music mirror history, values, Music norms and the mentality of a society. Memory Project 67